Public Affairs

Clemson’s Logo System — Level Four

<empty>Level four marks represent a broad group of programs, facilities and organizations. It is the preference that the majority of Clemson’s logos don’t vary in design beyond the guidelines established for level four marks. These marks, though diverse, still strongly communicate “Clemson University.”

Level four logos must contain either a wordmark or a Tiger Paw in their design. They may use the academic symbol if a wordmark (“Clemson” set in Goudy) is part of the design. Brand fonts and brand palette colors only must be used. Clemson Orange is strongly encouraged. All marks at these levels must be approved by Creative Services before they are put into use.