- Communications Toolbox Homepage
- Brand Policy
- Brand Concept
- Brand Fonts
- Brand Color Palette
- Color Specifications
- Wordmarks
- Branding Guidelines for Photography
- Stationery
- Sign Design Guidelines
- Video Guidelines
- Editorial Style Guide
- Web Style Guide
- Cascade Style Sheet Guide
- Alumni Guidelines
- Campaign Guidelines
- CU-ICAR Guidelines
- Social Media Guidelines
- Student Affairs Brand Guide
Sign Design Guidelines
To aid the public in identifying and locating Clemson University
facilities, an information system must be provided at all on- and offcampus
facilities. This sign system will succinctly provide essential
information to assist in wayfinding, edge delineation, and facility
identification in a way that positively supports the University’s brand
identity by correctly incorporating logos, typography and color.
University Wordmark: The Clemson University wordmark is the central element in the institutional identification program. When placed on University signage, the color of the wordmark should be all white and used whenever it is appropriate to visually identify the University. The wordmark must appear on either the front or back of all official signage.
Type Style Specifications: Concerning University signage, the typefaces Goudy OldStyle and Trade Gothic are only to be used for the Clemson University wordmark. The sans-serif face, Helvetica Neue, is to be used for all white vinyl letters placed on campus signage. University Planning and Design has the complete Sign Design Guidelines available in their office or on their Website. Please reference this document to fully understand the elements and principles of Clemson University’s sign program.