The Clemson Experience is comprised of tradition, history, spirit and success. The Experience is the life of our campus and all who encompass it. In order to brand this Experience both campuswide and within the Division of Student Affairs, visual standards are necessary for ensuring accuracy. From wordmarks to font types, consistency among the division’s communication pieces is essential in order to relay our message in the most effective manner. Clemson’s “determined spirit” is more than just a tagline; it is a concept conveyed through the use of the Tiger Paw, attractive fonts, our popular color scheme and engaged photography.
In an effort to maintain a high level of division standards and achieve a uniform identity, the following topics are addressed in this document: Visual Identity, Editorial Standards and Web Standards. These standards are meant to bring visual, editorial and Web elements together to create a strong image for our division and institution. Adhering to these standards ensures the Clemson brand is evident in all publications.