Clemson University's visual identity program includes a wordmark, seal, tiger symbol, tiger paw and athletic wordmark. The value of such graphic elements to immediately identify the University is realized only when they are used throughout the communications program and when the design integrity is protected through exact specifications and consistent application.
Any use of the elements except as described in these guidelines must be approved in advance by the director of the Department of Publications and Promotion. No unauthorized wordmark, logo or graphic element may be used to represent the University or any of its colleges, schools, divisions, departments, programs or offices.
Clemson University's visual identity program includes a wordmark, seal, tiger symbol, tiger paw and athletic wordmark, as shown below.
