Typography
Clemson University's wordmark is set in Goudy. This typeface was chosen because the letters reflect a sound, traditional quality and a subtle grace. Goudy is the official typeface to be used on University stationery, most publications, signage and other applications. The Helvetica type family has been chosen as the complementary typeface to be used with Goudy. Helvetica Black is the preferred member of that family. Do not substitute similar typefaces -- for example Times for Goudy or Futura for Helvetica. The University has a limited number of licensed copies of the Goudy typeface available for campus users. Email requests for the software may be made to client@clemson.edu.
