Clemson University Summer Scholars

Memes, Mobs, and Marketing

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This course is offered to rising 10th — 12th graders.

Memes, Mobs, and Marketing: Pop-Up Advertising Agency

Gain experience and portfolio samples showing your understanding of cutting-edge advertising strategies and techniques. This class will transform into an advertising agency for one week, working to create a campaign that combines communication techniques for mass media and new online networks. Teams will learn by doing as they become the players in creating a strategic communication plan, from project briefs and market research to pitches and creative production, with feedback from a real client. But watch out, there could be backlashes and parodies as well! Using the Social Media Listening Center, we will explore how these industries are changing and look to their future.

Summer Scholars Course Divider

This course is offered during Session 2 (June 15th, 2014 — June 21st, 2014). Click here to view the schedule.

Tuition for this course is $950.

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