Program Highlights
- Part-time program
- Designed for working professionals
- 2+ years of work experience required
- Online & in-person delivery
- Graduate in 2 years
Information Sessions
Come to a free Information Session to learn about admission requirements and see which Clemson MBA option is right for you! Sessions are held once per month at our Greenville campus, with additional sessions online and around the Southeast throughout the year.
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Clemson's MBA Program applies an innovative approach to advanced business topics with a curriculum designed to foster optimal student-teacher interaction and real-world business experiences, with one-on-one support from the entire Clemson MBA Team, including academic advisors, IT support technicians, administrative staff & career coaches.
The Erwin Center for Brand Communications at Clemson University was founded in 2012 to provide opportunities and insights that help guide and prepare students for careers in the world of brand communications. Established with a gift from Joe and Gretchen Erwin, the program now offers course work in Brand Communications from key brand leaders in the Wilbur 0. and Ann Powers College of Business, in partnership with Clemson's MBA Program. Learn more.
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Building future brand leaders through hands-on, experiential learning
Clemson University's MBA program has partnered with the Erwin Center for Brand Communications to launch the MBA in Digital Brand Communications, offering elevated instruction strategically focused on the application and practice of innovative digital brand experience planning and data-driven storytelling to meet business objectives and drive meaningful relationships between brands and consumers.
Students in the MBA in Digital Brand Communications concentration explore interdisciplinary topics from faculty with direct corporate marketing and brand-building experience. This concentration offers elevated instruction in the art and science of brand building in areas such as digital analytics, content and media, digital brand experience planning and E-commerce. Students can understand and solve real-world brand challenges through a cohort-style curriculum.
Check in on the first Digital Brand Communications cohort and learn more about what to expect in the program.
Learn MoreThe experience of teaching the course to the first cohort of DBC was simply unparalleled with the energy, engagement and sheer brilliance of our insight-driven discussions.
- Ankita Bakre, Ph.D., Digital Content Strategy Instructor
Program Structure
The MBA in Digital Brand Communications has been designed specifically for working professionals, featuring the convenience of online learning along with opportunities to develop strong connections over residency weekends, as well as the unique opportunity to share courses with master's level graduate students from other disciplines. In-person classes are scheduled for two weekends (Friday-Sunday) per semester, and the remainder of the coursework is completed online. Incoming students take part in orientation and Statistics Bootcamp in July of their first year.
View Detailed CurriculumCurriculum Overview
Digital Brand Communications Concentration Courses
20 credit hours
- Brand Insights and Digital Trends
- Intro to Finance
- Digital Content Strategy
- Digital Media Planning
- Data Visualization
- E-commerce Platforms
- Digital Strategy Capstone
MBA Core Courses
19 credit hours (online or in-person)
- Intro to Accounting
- Ethics & Leadership
- Advanced Marketing
- Strategic Management
- Financial Management
- Decision Modeling
- Organizational Behavior & HR Development
Contact Admissions
Want to learn more? Please fill out the form below to receive additional information and updates about Clemson's new MBA in Digital Brand Communications.
Cost
The Clemson MBA in Digital Brand Communications Program is assessed as a Premier Graduate Program and has a special tuition rate outside of the traditional graduate tiers. Please visit the Graduate School's Tuition and Fees schedule and the Student Financial Services Tuition and Fee Calculator for detailed information.
