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Meet Lisa Holladay: Advisory Board Member for the Erwin Center for Brand Communications.
Lisa loves being able to help provide students with real, hands-on experience working with brands, a rare opportunity in the university setting. She loves that students are learning from professors who are coming directly from their professional setting into the classroom and believes that understanding the full scope of the customer's journey is crucial to this industry. As a board member, she and the rest of the board aim to help students toward the careers they hope to pursue after graduation. Learn more on our blog.

The Erwin Center for Brand Communications

Clemson University's Erwin Center for Brand Communications is a practitioner-based educational program for future brand communications professionals. The program now offers a Brand Communications minor in the College of Business in partnership with the Graphic Communications department.

The Center's hallmark is its curriculum model, a "teaching hospital" that combines traditional academic coursework with hands-on instruction from current industry professionals. The result is a program that provides students with personal experiences and interactive access to the tools that will allow them to step straight from the classroom into a client or agency brand team - and to be the job candidate who can hit the ground running on day one.

At The Erwin Center, students learn by doing, in disciplines ranging from advertising, marketing and creative development to research, strategy, media and analytics.

Successful industry practitioners teach using real-world, real-time experiences, and students learn by applying communications principles to real-life client and agency challenges.

By delivering a dynamic, evolving and experiential learning environment where professional and collegiate collaboration is encouraged, The Erwin Center ensures that graduates are equipped to enter today's global workforce as thoughtful, cutting-edge marketers - prepared and excited to contribute their creativity and resourcefulness in a wide variety of communications fields.

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The Erwin Center for Brand Communications Research Spotlight l Dr. Oriana Aragón, Marketing
Dr. Oriana Aragon, Marketing, Clemson University The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand […]

The Erwin Center for Brand Communications Research Spotlight l Dr. Erica Walker, Graphic Communications
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand […]

The Erwin Center for Brand Communications Research Spotlight l Dr. Jennifer Siemens, Marketing
Dr. Jennifer Siemens, MarketingThe Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand […]

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