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Why the Erwin Center?

Joe Erwin is a 1979 Clemson University graduate, and he believes that this unique program will emphasize new methods and techniques to further establish the value of creativity in driving commerce. “Top companies, including most of our clients, are extremely proficient at developing more innovative and reliable products and services by using cutting-edge technology and insight-driven ingenuity,” Joe stated. “The Erwin Center will help prepare future generations of marketers to similarly use information, technology and modeling methods to skillfully promote these products and services.”

Nancy Hill, president-CEO of the 4A’s (American Association of Advertising Agencies), said the Erwin/Clemson partnership is the kind of proactive approach needed to ensure a steady flow of top talent to the advertising business in the face of increased competition from gaming and entertainment companies and tech startups.

“Advertising should be a top career choice for the best and brightest students seeking to work in a creative, entrepreneurial environment,” said Hill. “That’s why the 4A’s is a driving force behind such programs as OpenAdvertising, Brooklyn’s High School for Innovation in Advertising and Media, and the Multicultural Advertising Internship Program, which are designed to promote excellence and diversity in our industry. We salute Joe and Gretchen, and Clemson University, for their commitment to helping develop future generations of advertising leaders."

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Erwin Center Speaker Series - Next Up:

Erwin Center Speaker Series - Next Up:

Andrea Riley - Chief Marketing Officer, Ally Financial, Inc.

November 9, 2017 6:00pm ASC 118
Open to All Students/Faculty