Skip to content

Erwin Center for Brand Communications

Courses

  • What should you expect from the program?

    The Brand Communications minor is offered by the Erwin Center for Brand Communications in partnership with the Department of Graphic Communications in the Wilbur O. and Ann Powers College of Business. This minor introduces students to brand-building principles through hands-on learning with professional brand partners through strategy, brand management skills and creative project application. Students have the option to explore avenues in strategic brand creation, advertising, digital communication, media management and creative concept application. The minor is multidimensional and collaborative and provides exposure to leading brands and industry practitioners. Typically, the minor takes at least three semesters to complete with the expectation that 3-6 hours may be taken online in the summer beginning sophomore/junior year. We recommend spacing your minor out between two years to get the most out of the program in order to sequentially take courses to build on your learning along the way.

  • What courses should I take?

    In order to complete the minor, students must complete the following:

    • GC 3700: Survey of Brand Communications (3 hrs.)
      Recommended/offered during Summer Sessions

      This course is a requirement for all students wishing to complete the minor and should be taken at the beginning of the minor process in order to get into additional classes. GC 3700 may be taken as a co-requisite course alongside any of the required supporting coursework, provided seating is available. Students should plan to take this course in the summer. Sophomore-level standing required.
    • GC 3760*: Brand Communications Capstone Seminar (3 hrs.)
      Students will utilize the tenets of effective brand communications strategies while building upon fundamentals from previous minor courses to build a final campaign that reflects their scholarly, creative, and professional areas of interest. This course is taken at the end of the minor course sequence and is restricted to senior-level students who have completed 12 hours of approved brand communications minor coursework. There are some courses below that can be considered as substitutions for this course.

    Required Supporting Coursework: (9 credit hours)

    Students can choose any three courses from the following list depending upon their interests:
    Core Courses (in addition to 3700 and 3760) – typically at least three of these courses will be offered both summer sessions for students to complete the minor:

    • GC 3450: Video Campaigns in the Digital Age (3 hrs.)
    • GC 3600: UX and Web Design (3 hrs.)
    • GC 3610: Client Relations Management (3 hrs.)
    • GC 3710: Brand Creation and Communication (3 hrs.)
    • GC 3720: Digital Experience & Content Planning (3 hrs.)
    • GC 3730: Media Management in Brand Communication (3 hrs.)
    • GC 3740: Brand Communications Strategy (3 hrs.)

    Creative Inquiry and Other Topics Courses Available for Minor Credit (not offered every semester):

    • GC 4900: Visual Design & Art Direction (3 hrs.)
    • COMM 3550: Introduction to Public Relations (3 hrs.)
    • MKT 4290: Public & Non-profit Marketing (3 hrs.)
    • GC 4990*: CI Student Agency - Cadency (3 hrs.) requires instructor approval for participation
    • MKT 3980*: National Student Advertising Competition (1-3 credits)
      *Courses can be considered for substitution for GC 3760 (required Capstone) – substitution requests must be approved ahead of time and through iRoar.

    Contact Katie Hildebrand or Dr. Lori Pindar if you have questions or need guidance.

  • How is the minor structured, and what classes do I need to take?

    All Brand Communications minors are required to take the introductory Survey of Brand Communications course (GC 3700) and the final Capstone Course (GC 3760). A total of 15 credit hours are required for the Brand Communications minor, and students can select from a series of approved courses for the additional 9 credits to complete the minor.

    • GC 3450: Video Campaigns in the Digital Age (3 hrs.)
    • GC 3600: UX and Web Design (3 hrs.)
    • GC 3610: Client Relations Management (3 hrs.)
    • GC 3710: Brand Creation and Communication (3 hrs.)
    • GC 3720: Digital Experience & Content Planning (3 hrs.)
    • GC 3730: Media Management in Brand Communication (3 hrs.)
    • GC 3740: Brand Communications Strategy (3 hrs.)

    Creative Inquiry and Other Topics Courses Available for Minor Credit (not offered every semester):

    • GC 4900: Visual Design & Art Direction (3 hrs.)
    • COMM 3550: Introduction to Public Relations (3 hrs.)
    • MKT 4290: Public & Non-profit Marketing (3 hrs.)
    • GC 4990*: CI Student Agency - Cadency (3 hrs.) requires instructor approval for participation
    • MKT 3980*: National Student Advertising Competition (1-3 credits)
      *Courses can be considered for substitution for GC 3760 (required Capstone) – substitution requests must be approved ahead of time and through iRoar.

Summer and Fall 2021 Course Offerings

Intro to Brand Communications & Advertising

Intro to Brand Communications & Advertising


Listed as: Survey of Brand Communication GC 3700
Brand Strategy

Brand Strategy

Listed as: Brand Communication and Media Strategy GC 3740
Client and Account Management

Client & Account Management

Listed as: Reputation Management GC 3610
Digital Experience and Content Strategy

Digital Experience + Content Strategy

Listed as: Digital Experience and Content Planning GC 3720
Media Management in Brand Communications

Media Management in Brand Communications

Listed as: Media Management in Brand Communications GC 3730
National Student Advertising Competition

National Student Advertising Competition

Listed as: Creative Inquiry in Marketing MKT 3980
UX and Web Design

UX and Web Design

Listed as: UX & Web Design GC 3600
Videography and Visual Effects

Videography and Visual Effects

Listed as: Videography & Visual Effects GC 3450
Brand Capstone Project

Brand Capstone Project

Listed as: Brand Communication Capstone Seminar GC 3760

Electives

Brand and Leadership Culture

Brand and Leadership Culture

Listed as: Brand Leadership GC 4900
Concept and Brand Storytelling

Concept & Brand Storytelling

Listed as: Concept and Storytelling GC 4900
How to Build a Big Brand

How to Build a Big Brand

Listed as: Brand Creation and Communication GC 3710
Non-Profit Brand Communications

Non-Profit Brand Communications

Listed as: Public and Nonprofit Marketing MKT 4290
Visual Design and Art Direction

Visual Design and Art Direction

Listed as: Visual Design and Art Direction GC 4900
Erwin Center for Brand Communications
Erwin Center for Brand Communications | 392 Chandler L. Burns Hall, Clemson University, Clemson, SC 29634