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Courses

What should you expect from the program?

The Erwin Center for Brand Communications is designed to give students hands-on experience in creative brand building, digital strategies, emerging media and account management. Classes in the brand communications minor offer direct interaction with industry professionals who focus on strategic, digital and campaign planning, social content and creative brand building to achieve business objectives.

How do I plan which courses to take for my minor? Brand Strategy or Creative?

The Erwin Center for Brand Communications offers credit for a variety of courses in a range of subjects in the brand communications field, but we've designed two tracks to help you map out your time in the program based on your particular interests.

Brand Strategy Track: Are you interested in brand strategy, account and client management and brand planning? If so, we have a sequence of recommended courses to help prepare you. The below outline is the recommended flow for the Brand Strategy track. All students should consider the following sequence although various electives can be supplemented as needed:

  • GC 3700 (Intro)
  • GC 3740 (Brand Strategy)
  • GC 3710 (How to Create a Big Brand)
  • GC 3730 (Media Planning & Buying)
  • GC 3760 (Brand Capstone Project)

Creative Track: Are you interested in creative conceptual strategies, big ideas, copywriting and design & production? The below outline is the recommended flow for the Creative track. All students should consider the following sequence although various electives can be supplemented based on particular interests:

  • GC 3700 (Intro)
  • GC 4900 Section 10 (Concept & Brand Storytelling)
  • GC 4900 Section 11 (Visual Design & Art Direction)
  • GC 4900 Section 1 (Media & Film)
  • GC 3760 (Brand Capstone Project)

Up to six credit hours can be supplemented with electives from the range of our classes listed below. Contact Katie Hildebrand – kjmoone@clemson.edu or Dr. Lori Pindar – lpindar@clemson.edu if you have questions or need guidance.

How is the minor structured, and what classes do I need to take?

All minors are required to take the introductory Survey of Brand Communications course (GC 3700) and one of the two recommended strategic brand building courses (GC 3740 Section 1 or GC 4900 Section 10) paired with six additional credits and the final Capstone Course. 15 credit hours are required for the Brand Communications minor.

What courses are offered?

Course Tracks & Sequences

View our Summer 2019 courses.

View our Fall 2019 courses.

 

Orange and purple graphic with white search icon to represent Intro to Brand Communications and Advertising course.

Intro to Brand Communications & Advertising

Listed as: Survey of Brand Communication
GC 3700 Section 1
CRN: 89622

 

Brand Strategy Track
A track that combines skills in strategy, brand building and brand management. This track prepares students for entry level roles in Account Management, Brand Strategy, Digital Strategy, Social Media Management or Media Planning.

Creative Track
For those who want to learn to tell great creative stories for brands through concepts, content and copy. This track introduces students to skills for roles in Graphic Design and Art Direction, Copywriting or Content Production.

Orange and purple graphic with white puzzle icon representing Brand Strategy course.

Brand Strategy

Listed as: Brand Communication and Media Strategy
GC 3740 Section 1
Credit Hours: 3 CRN: 89931

Orange and purple graphic with white gear icon to represent Intro to Concept and Brand Storytelling course.

Concept & Brand Storytelling

Listed as: Concept and Storytelling
GC 4900 Section 10
Credit Hours: 3 CRN: 89935

Orange and purple graphic with white gear icon to represent Intro to Concept and Brand Storytelling course.

Concept & Brand Storytelling

Listed as: Concept and Storytelling
GC 4900 Section 10
Credit Hours: 3 CRN: 89935

Orange and purple graphic with white tablet and stylus icon representing Visual Design & Art Direction course.

Visual Design & Art Direction

Listed as: Visual Design and Art Direction
GC 4900 Section 11
Credit Hours: 3 CRN: 90124

Orange and purple graphic with white books and dollar sign icon representing Media Planning and Buying course.

Media Planning & Buying

Listed as: Media Management in Brand Communication
GC 3730 Section 1
Credit Hours: 3 CRN: 89930

Orange and purple graphic with white computer screen with pencil and paintbrush icon representing Digital Media Design course.

Digital Media Design

Listed as: Digital Media Design
GC 4900 Section 3
Credit Hours: 3 CRN: 87727

 

Orange and purple graphic with white two person/collaboration icon representing Brand Capstone Project course.

Brand Capstone Project

Listed as: Brand Communication Capstone Seminar
GC 3760 Section 1
Credit Hours: 3 CRN: 89936

 

Electives

Orange and purple graphic white with hand touching surface icon representing Digital Experience + Content Strategy course.

Digital Experience + Content Strategy

Listed as: Digital Analytics
GC 3720 Section 1
Credit Hours: 3 CRN: 89929

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Media & Film

Listed as: Media and Film
GC 4900 Section 1
Credit Hours: 3 CRN: 83298

Orange and purple graphic with white tablet icon representing Social Strategy course.

Social Strategy

Listed as: Strat Messaging in the Social Age
GC 4900 Section 8
Credit Hours: 3
CRN: 89933

Orange and purple graphic with white checklist icon representing Client and Account Management course.

Client & Account Management

Listed as: Reputation Management
GC 4900 Section 9
Credit Hours: 3 CRN: 89934

Orange and purple graphic with white hands shaking icon representing Philanthropic Brand Communications course.

Philanthropic Brand Communications

Listed as: EC: Philanthropic Brand Comm
MKT 4950 Section 3
Credit Hours: 3 CRN: 54236

Orange and purple graphic with white tablet icons representing UX & Web Design course.

UX and Web Design

Listed as: UX & Web Design
GC 4900 Section 6
Credit Hours: 3 CRN: 86297

Orange and purple graphic with white tablet icons representing Brand Leadership & Culture course.

Brand Leadership and Culture

Listed as: Brand Leadership
GC 4900 Section 13
Credit Hours: 3 CRN: 90786

Orange and purple graphic with white trophy cup icon representing National Student Advertising Competition course.

National Student Advertising Competition

Listed as: Creative Inquiry in Marketing
MKT 3980 Section 1
Credit Hours: 1 CRN: 81067