Program Highlights
- Part-time program
- Designed for working professionals
- 2+ years of work experience required
- Online & in-person delivery
- Graduate in 2 years
Information Sessions
Come to a free Information Session to learn about admission requirements and see which Clemson MBA option is right for you! Sessions are held once per month at our Greenville campus, with additional sessions online and around the Southeast throughout the year.
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Clemson's MBA Program applies an innovative approach to advanced business topics with a curriculum designed to foster optimal student-teacher interaction and real-world business experiences, with one-on-one support from the entire Clemson MBA Team, including academic advisors, IT support technicians, administrative staff & career coaches.
The Erwin Center for Brand Communications at Clemson University was founded in 2012 to provide opportunities and insights that help guide and prepare students for careers in the world of brand communications. Established with a gift from Joe and Gretchen Erwin, the program now offers coursework in Brand Communications from key brand leaders in the Wilbur O. and Ann Powers College of Business, in partnership with Clemson's MBA Program.
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Building future brand leaders through hands-on, experiential learning
Clemson University's MBA program has partnered with the Erwin Center for Brand Communications to launch the MBA in Digital Brand Communications, offering elevated instruction strategically focused on the application and practice of innovative digital brand experience planning and data-driven storytelling to meet business objectives and drive meaningful relationships between brands and consumers.
Students in the MBA in Digital Brand Communications concentration explore interdisciplinary topics from faculty with direct corporate marketing and brand-building experience. This concentration offers elevated instruction in the art and science of brand building in areas such as digital analytics, content and media, digital brand experience planning and E-commerce. Students can understand and solve real-world brand challenges through a cohort-style curriculum.
Check in on the first Digital Brand Communications cohort and learn more about what to expect in the program.
Learn MoreThe experience of teaching the course to the first cohort of DBC was simply unparalleled with the energy, engagement and sheer brilliance of our insight-driven discussions.
- Ankita Bakre, Ph.D., Digital Content Strategy Instructor
Program Structure
The MBA in Digital Brand Communications has been designed specifically for working professionals, featuring the convenience of online learning along with opportunities to develop strong connections over residency weekends, as well as the unique opportunity to share courses with master's level graduate students from other disciplines. In-person classes are scheduled for two weekends (Friday-Sunday) per semester, and the remainder of the coursework is completed online. Incoming students take part in orientation and Statistics Bootcamp in July of their first year.
Curriculum Overview
Digital Brand Communications Concentration Courses: 20 credit hours
- Brand Insights and Digital Trends
- Intro to Finance
- Digital Content Strategy
- Digital Media Planning
- Data Visualization
- E-commerce Platforms
- Digital Strategy Capstone
MBA Core Courses: 18 credit hours (online or in-person)
- Intro to Accounting
- Ethics & Leadership
- Advanced Marketing
- Strategic Management
- Financial Management
- Decision Modeling
- Organizational Behavior & HR Development
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View Detailed Curriculum
Orientation & Statistics BootCamp - As part of new student orientation, students will attend a mandatory residency weekend in July for the Statistics BootCamp preparatory course.
Fall - first year Course Number & Title Credit Hours Description MBA 8190 - Intro to Accounting & Finance 4 Basic concepts of Accounting and finance MBA 8810 - Ethics & Leadership 1 Leadership and soft skills training MBA 8210 - Brand Insights & Digital Trends 3 Strategic, business-focused overview of brand communication channels and their impact on the customer journey as it relates to brand building. Spring - first year Course Number & Title Credit Hours Description MBA 8600 - Advanced Marketing 3 Data analysis and advanced marketing models are employed, with an emphasis on building analytical and assessment skills. MBA 8220 - Digital Content Strategy 3 An overview and application of brand-building content strategies and evaluation metrics via digital channels to achieve business goals. Summer - first year Course Number & Title Credit Hours Description MBA 8700 - Strategic Management 3 Investigation of the ongoing process of positioning a firm for competitive advantage in a changing environment. MBA 8230 - Digital Media Planning 3 An overview and application of digital media channels and tools to drive brand awareness and business growth. Fall - second year Course Number & Title Credit Hours Description MBA 8070 - Financial Management 3 Theory of financial management as it relates to the financial problems faced by business concerns. MBA 8080 - Business Data Analytics & Visualization 3 Basic theories of cognition and data visualization are covered using industry-standard software. Spring - second year Course Number & Title Credit Hours Description MBA 8590 - Decision Modeling 3 Survey of decision modeling techniques useful in managerial decision making. MBA 8550 - E-Commerce Platforms 3 Explore key E-commerce channels and their role in driving brand sales and business growth. Summer - second year Course Number & Title Credit Hours Description MBA 8090 - Organizational Behavior & HR Development 3 Human resource management concepts & processes as applied to managing individual & work-group behavior in organizations. MBA 8730 - Digital Strategy Capstone 3 Digital strategy capstone project: digital channel planning tactics are applied. Part-time MBA in Digital Brand Communications program delivery is hybrid - a blend of online and in-person courses.
- Part-time 24-month program, Fall start only.
- Students will meet in person twice a semester for one course during residency weekends at Greenville ONE.
- Class times: Friday (12-8 p.m.), Saturday (8 a.m.-8 p.m.), Sunday (8 a.m.-12 p.m.).
- The remaining coursework is completed online over the semester.
Timeline
Application deadline: April 15, 2026*
Program start date: June 2026
EnterPrize Awards: May 2028
Graduation: August 2028
| Start Date | Application Deadline |
|---|---|
| Round 1 - Priority Deadline | Nov. 15, 2025 |
| Round 2 | Feb. 1, 2026 |
| Round 3 - Final Deadline | April 15, 2026 |
*Rolling admissions for applications received past the final deadline will be considered based on program space availability.
Cost
The part-time Clemson MBA in Digital Brand Communications Program is assessed as a Premier Graduate Program. Tuition for the 2025-2026 academic year is $1,138 per credit hour for in-state students and $1,415 per credit hour for out-of-state students.
*Tuition rates are subject to change for future academic years. Tuition rates above do not include fees due each semester. For more information on tuition and fees, please contact Student Financial Services.
The Clemson MBA in Digital Brand Communications Program is assessed as a Premier Graduate Program and has a special tuition rate outside the traditional graduate tiers. Please visit the Graduate School's Tuition and Fees schedule and the Student Financial Services Tuition and Fee Calculator for detailed information.
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