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Erwin Center for Brand Communications

Brand Experiences and Professional Development

The Erwin Center prepares students through access to brand leaders by connecting classroom learning with real-world industry experience. Our graduates are ready and equipped to make an immediate impact. We offer a 15-credit-hour Brand Communications minor that integrates industry professionals in the classroom, as well as several career networking and experiential industry opportunities.

Brand projects

Through course project challenges and Cadency, the student-led brand consulting firm, students work alongside brand partners to provide solutions to real business problems through brand challenges. Students have delivered high-level brand strategy presentations to CEOs as well as full-scale rebrands for numerous marketing leaders.

A group of three students collaborating in a meeting room while viewing a presentation on a large screen.
Group photo of the Cadency and Tanger teams, showcasing members in professional attire in a meeting room setting.
A presenter speaking in front of a screen displaying the logos for "Erwin Center Brand Communications" and "cadency."

Career discovery trips

Networking trips are offered every semester. These experiences provide students with the chance to meet with alumni, learn more about the industry and provide opportunities for job recruitment and placement. Previously, students have visited brands and agencies in Austin, Atlanta, Chicago, NYC, Portland and Seattle.

Group photo of students holding a Clemson University flag on a rooftop with a city skyline in the background.
A man presenting in front of a screen displaying the text "WE BUILD BRANDS THAT SPEAK HUMAN."
A group of people stands in front of a Starbucks store, featuring the iconic logo prominently displayed.
Group photo of a diverse team gathered in a modern space, smiling and posing together on a stylish rug.

Networking events, panels and portfolio reviews

The Erwin Center provides events on campus for students every semester to work with industry guests on their portfolios, present project work, hear from alumni on panels and network for their internships and job opportunities.

Audience members seated in a conference setting, focused on taking notes and engaging with the presentation.
A group of individuals attentively taking notes during a meeting or discussion.
Erwin Center entrance featuring a glass facade with the text "Building future brand leaders."
Erwin Center for Brand Communications
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Erwin Center for Brand Communications | 130 Wilbur O. and Ann Powers Hall, Clemson, SC 29634
419-651-2751 | |