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Faculty and Staff Profile

Kevin Chase

Assistant Professor


Office: 265 Sirrine Hall
Phone: 864-656-5289
Email: KSCHASE@clemson.edu
Personal Website: http://kevinschase.com
 

 Educational Background

Ph.D. Marketing
University of Kentucky 2018

M.B.A. Marketing
University of Portland 2012

B.A. Finance
Linfield College 2006

 Courses Taught

Personal Selling
Applied Selling
Strategic Marketing Management

 Profile

Assistant Professor of Marketing with over 10 years of sales and marketing experience in both B2B and B2C markets. My current work examines buying and selling effectiveness when buyer-supplier communication is limited (such as in the RFP process). My present work focuses on the use of signals to overcome missing information.

 Research Interests

Personal selling, organizational buying behavior, digital frontline experiences

 Research Publications

Chase, Kevin, and Brian Murtha (2019), "Selling to Barricaded Buyers," Journal of Marketing, Forthcoming.