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Faculty and Staff Profile

Scott D. Swain

Assistant Professor of Marketing

Office: 377 Sirrine Hall
Phone: 864-656-2397
Personal Website:

 Educational Background

Ph.D. Marketing
University of South Carolina

MBA Finance
University of South Carolina

B.S. Physics
Francis Marion University

B.S. Electrical Engineering
Clemson University

 Courses Taught

Marketing Management (doctoral)
Advertising and Branding (MBA, undergrad)
Entrepreneurial Marketing and Digital Strategies (MBA)
Marketing Research (MBA, undergrad)
Marketing Principles (undergrad)
Marketing Strategy and Planning (undergrad)
Marketing Communications (undergrad)

 Research Interests

Social identification processes and stakeholder-company relationships, framing effects in marketing communications, corporate social responsibility, the psychology of methodology

 Research Publications

Kirk, Colleen, Bernard McSherry, and Scott D. Swain (forthcoming), “Investing the Self: The Effect of Nonconscious Goals on Investor Psychological Ownership,” Journal of Behavioral and Experimental Economics. [authors contributed equally]

Kirk, Colleen, Scott D. Swain, and James E. Gaskin (forthcoming), “I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership,” Journal of Marketing Theory and Practice. [first two authors contributed equally]

Korschun, Daniel, C.B. Bhattacharya, and Scott D. Swain (2014), “Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees,” Journal of Marketing, 78 (3), 20-37.

Swain, Scott D., Paul D. Berger, and Bruce D. Weinberg (2014), “The Customer Equity Implications of Using Incentives in Acquisition Channels: A Nonprofit Application,” Journal of Marketing Analytics, 2 (1), 1-17.

Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), “Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23 (4), 947-953. [authors contributed equally]

Kim, Stephen K., Jonathan D. Hibbard, and Scott D. Swain (2011), “Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?,” Journal of Retailing, 87 (4), 521-539. [authors contributed equally]

Onyemah, Vincent, Scott D. Swain, and Richard C. Hanna (2010), “A Social Learning Perspective on Sales Technology Adoption and Sales Performance: Preliminary Evidence from an Emerging Economy,” Journal of Personal Selling & Sales Management, 30 (2), 131-142. [authors contributed equally]

Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.

Niedrich, Ronald W. and Scott D. Swain (2008) “The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model,” Journal of the Academy of Marketing Science, 36 (September), 309-321.

Dong, Weimin, Scott D. Swain, and Paul D. Berger (2007), “The Role of Channel Quality in Optimal Allocation of Acquisition and Retention Spending,” Journal of Business Research, 60 (December), 1243-1252.

Niedrich, Ronald W. and Scott D. Swain (2003) “The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model,” Journal of the Academy of Marketing Science, 31 (Fall), 468-480.


View papers at ResearchGate