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Faculty and Staff Profile

Scott D. Swain

Associate Professor


Office: 377 Sirrine Hall
Phone: 864-656-2397
Email: SDSWAIN@clemson.edu
Personal Website: https://goo.gl/3npOfm
 

 Educational Background

Ph.D. Marketing
University of South Carolina

MBA Finance
University of South Carolina

B.S. Electrical Engineering
Clemson University

B.S. Physics
Francis Marion University

 Courses Taught

Marketing Management (doctoral)
Advertising and Branding (MBA, undergrad)
Entrepreneurial Marketing and Digital Strategies (MBA)
Marketing Research (MBA, undergrad)
Marketing Principles (undergrad)
Marketing Strategy and Planning (undergrad)
Marketing Communications (undergrad)

 Research Interests

Social identification processes and stakeholder-company relationships, framing effects in marketing communications, corporate social responsibility, the psychology of methodology

 Research Publications

REFEREED JOURNAL PUBLICATIONS

Hanna, Richard C., Gary Ottley, Scott D. Swain, and Daniel Qualls (forthcoming), “An Exploratory Study of the Impact of Using In-store Apps to Assist Wine Purchase Decisions,” Journal of General Management.

Carlson, Jay P., Danny Weathers, and Scott D. Swain (2016), “Consumer Responses to Bonus Pack and Product Enlargement Claims,” Journal of Marketing Theory and Practice, 24 (1), 59-71.

Weathers, Danny, Scott D. Swain, and Igor Makienko (2015), “When and How Should Retailers Rationalize the Size and Duration of Price Discounts?,” Journal of Business Research, 68 (12), 2610-2618. [authors contributed equally]

Kirk, Colleen, Bernard McSherry, and Scott D. Swain (2015), “Investing the Self: The Effect of Nonconscious Goals on Investor Psychological Ownership,” Journal of Behavioral and Experimental Economics, 58 (October), 186-194. [authors contributed equally]

Weathers, Danny, Scott D. Swain, and Varun Grover (2015), “Can Online Product Reviews be More Helpful? Examining Characteristics of Information Content by Product Type,” Decision Support Systems, 79 (November), 12-23. [first two authors contributed equally]

Kirk, Colleen, Scott D. Swain, and James E. Gaskin (2015), “I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership,” Journal of Marketing Theory and Practice, 23 (2), 166-184. [first two authors contributed equally]

Swain, Scott D., Paul D. Berger, and Bruce D. Weinberg (2014), “The Customer Equity Implications of Using Incentives in Acquisition Channels: A Nonprofit Application,” Journal of Marketing Analytics, 2 (1), 1-17. [lead article]

Korschun, Daniel, C.B. Bhattacharya, and Scott D. Swain (2014), “Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees,” Journal of Marketing, 78 (3), 20-37.

Swain, Scott D., B. Andrew Cudmore, and Danny Weathers (2012), “Communicating Innovations in Product Safety: When Labels Signal Greater Manufacturer Responsibility,” Journal of Management and Engineering Integration, 5 (Winter), 58-65.

Weathers, Danny, Scott D. Swain, and Jay P. Carlson (2012), “Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23 (4), 947-953. [authors contributed equally]

Kim, Stephen K., Jonathan D. Hibbard, and Scott D. Swain (2011), “Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?,” Journal of Retailing, 87 (4), 521-539. [authors contributed equally]

Swain, Scott D. and B. Andrew Cudmore (2011), “Conditional Indirect Effects of Corporate Social Responsibility Cues on Purchase Intentions,” Journal of Management and Engineering Integration, 4 (Winter), 92-100.

Onyemah, Vincent, Scott D. Swain, and Richard C. Hanna (2010), “A Social Learning Perspective on Sales Technology Adoption and Sales Performance: Preliminary Evidence from an Emerging Economy,” Journal of Personal Selling & Sales Management, 30 (2), 131-142. [authors contributed equally]

Swain, Scott D., Danny Weathers, and Ronald W. Niedrich (2008), “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45 (February), 116-131.

Niedrich, Ronald W. and Scott D. Swain (2008) “The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model,” Journal of the Academy of Marketing Science, 36 (September), 309-321.

Dong, Weimin, Scott D. Swain, and Paul D. Berger (2007), “The Role of Channel Quality in Optimal Allocation of Acquisition and Retention Spending,” Journal of Business Research, 60 (December), 1243-1252.

Niedrich, Ronald W. and Scott D. Swain (2003) “The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model,” Journal of the Academy of Marketing Science, 31 (Fall), 468-480.


TRADE PUBLICATIONS

Korschun, Daniel, C.B. Bhattacharya, and Scott D. Swain (2016), “CSR and the Frontline Context: How Social Programs Improve Customer Service,” Marketing Intelligence Review (GfK), 8 (1), 24-29.

Isaacson, Bruce, Jonathan D. Hibbard, and Scott D. Swain (2012), “Three Critical Questions to Evaluate Intellectual Property Surveys,” Intellectual Property Today, September 12, 1-5. [authors contributed equally]

Isaacson, Bruce, Jonathan D. Hibbard, and Scott D. Swain (2008), “Why Online Surveys Can Be a Smart Choice in Intellectual Property Cases,” American Bar Association, Intellectual Property Law Newsletter, 26 (Spring), 1-15. [authors contributed equally]

Swain, Scott D., Tim Silk, and Laura Smarandescu (2007), “Playing the Cards: The Impact of Monetary Format on Consumer Spending,” Builders and Leaders, Spring, 22-28.

Berger, Paul D., Richard C. Hanna, Scott D. Swain, and Bruce D. Weinberg (2007), “The Great Potential Benefits of Vertical Cooperative Advertising,” Advertising Express, 7 (February), 7-11. [cover article].

Berger, Paul D., Richard C. Hanna, and Scott D. Swain (2006), “Collaborative Filtering: The Potential to Increase Advertising Efficiency,” Advertising Express, 6 (May), 11-14.

Swain, Scott D., Richard C. Hanna, and Lisa J. Abendroth (2004), “Buying Time: The Consumer Psychology of Time Limits,” Builders and Leaders, Fall, 26-27.


BOOKS AND BOOK CHAPTERS

Hanna, Richard C., Scott D. Swain, and Jason Smith (2016), Email Marketing in a Digital World: The Basics and Beyond, Business Expert Press, New York, NY.

Swain, Scott D. (2011), “Prize Indemnification,” in Encyclopedia of Sports Management and Marketing, Linda E. Swayne, Mark Dodds, and J. Geoffrey Golson, eds. Los Angeles: Sage, 1187-1188.

Swain, Scott D. (2011), “Probability Sales Promotions,” in Encyclopedia of Sports Management and Marketing, Linda E. Swayne, Mark Dodds, and J. Geoffrey Golson, eds. Los Angeles: Sage, 1190-1191.

Swain, Scott D. (2011), “Promotional Risk Management,” in Encyclopedia of Sports Management and Marketing, Linda E. Swayne, Mark Dodds, and J. Geoffrey Golson, eds. Los Angeles: Sage, 1220-1221.

Berger, Paul D., Richard C. Hanna, Scott D. Swain, and Bruce D. Weinberg (2010), “Configurators/Choiceboards: Uses, Benefits, and Analysis of Data,” in Encyclopedia of E-Business Development and Management in the Global Economy, In Lee, ed. IGI Publishing, 428-435.

Berger, Paul D., Richard C. Hanna, and Scott D. Swain (2007), “Collaborative Filtering: Advertising Efficiency,” in Media and Advertising Management - New Trends, Sabyasachi Chatterjeem, ed. Hyderabad: ICFAI University Press, 105-111.

 Links

* Download papers at ResearchGate
Book: Email Marketing in a Digital World: The Basics and Beyond