Anastasia ThyroffAssistant Professor Marketing
Office: 249 Sirrine Hall
Personal Website: http://anastasiathyroff.com/
MMR Marketing Research
• Consumer Behavior
ProfileAnastasia Thyroff, Assistant Professor of Marketing at Clemson University, received her M.M.R. from the University of Georgia and Ph.D. from the University of Arkansas. Dr. Thyroff’s research interests are in consumer culture theory, market system dynamics, sociology based macromarketing, and critical theory. Some of the contexts that she has focused on include: technology, generosity, and sustainability. Dr. Thyroff is comfortable using a wide-range of methodologies to answer the research questions at hand including: depth interviews, ethnography, historical analysis, structural modeling and survey design. Her research has appeared in outlets including the Journal of Business Research and the Journal of Consumer Affairs. Some of her recent awards include: The SMA Paper in Conference Award (2013), The SMA Solomon Best Paper in Buyer Behavior Track (2012), Outstanding Graduate Student Teaching Award (2012), and The Journal of Consumer Affairs Best Article Award (2011). She is currently co-organizing the 10th annual Consumer Culture Theory (CCT) Conference, which being held in Fayetteville, AR in June 2015. The CCT Conference alternates every year between US and European Universities and is attended by 200-300 academics every year.
• Consumer Culture
Cho, Yoon-na, Anastasia E. Thyroff, Molly I. Rapert, Seong-Yeon Park, Hyun Ju Lee (2013). To Be or Not to Be Green: Exploring Individualism and Collectivism as Antecedents of Environmental Behavior, Journal of Business Research, 66(8), 1052-1059.
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