T. Andrew PoehlmanAssistant Professor of Marketing
Office: Sirrine 269
Buyer Behavior (Graduate)
ProfileI enjoy thinking about human nature and how that plays out in consumption contexts. I have most recently published in Cognition on the topic of human potential and I enthusiastically review papers for many journals and conferences. I also enjoy college football.
My current interests center around why humans construct value the way they do. In particular I'm interested in why the notion of potential affects valuation of objects and experiences in the present. Additionally, I'm interested in the nature of human pleasure and happiness and its relationship to evolution, addiction and consumption.
"Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences." (with R. Dhar and J. Bargh), Customer Needs and Solutions 2015.