Audiences
CUshop is a state-of-the-art consumer experience lab located at the Sonoco Institute. The lab is typically set up as a small grocery store in the Harris A. Smith Building at Clemson University, where students and faculty test consumer perception to product packaging using sophisticated visual and emotion-tracking technology. These behavior studies help us better understand consumer attention to packaging, in context, using the latest eye-tracking technology. CUshop is very modular and can convert to a drug store, convenience store, hardware store or auto parts store.
A typical study performed in CUshop includes screening participants to ensure they are in the proper test demographic, fitting and calibrating them with Tobii mobile eye-tracking glasses, prompting them to shop for several items in the store where they are to mark their selections, and then following up with a post-shopping survey to better understand their decision-making process. Data collected during the study can be statistically analyzed to detect differences in attention between various package designs tested.
To learn more or get connected to this ever-evolving program, contact Bobby Congdon at rcongdo@clemson.edu or 864-650-2762.