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Our People

The Core Of Our Success

The Core Of
Our Success

As an interdisciplinary center, there are always a variety of ongoing projects and partnerships utilizing the SMLC. Learn more about the people conducting some of this cutting-edge research.

SMLC Leadership

Joseph P. Mazer, Ph.D., Directory SMLCJoseph P. Mazer, Ph.D., Director, SMLC

Dr. Joseph P. Mazer is an Associate Professor and Associate Chair of the Department of Communication and Director of the Social Media Listening Center at Clemson University.

As Director of the SMLC, Dr. Mazer oversees all Center operations, including budget, facility, and staff management, represents the department/college on social media-related initiatives at the university level, and promotes the SMLC through outreach to alumni and friends of the college and university.

His scholarly interests are in instructional communication, new communication technologies/social media, interpersonal/family communication, and quantitative research methods. Dr. Mazer’s research has encompassed a range of topics including emotion in teaching and learning, teacher use of Facebook, teacher use of slang, student academic support, communication trait predictors of social media usage, and measurement and data analytic issues and trends in communication research.

Dr. Mazer is listed among the top 1% of prolific scholars in the discipline of Communication Studies spanning 2007-2011, according to a study published in the October 2012 issue of Communication Education, a national journal published by the National Communication Association. He has published in Communication Research, Communication Education, Communication Methods and Measures, New Media & Society, Health Communication, Communication Studies, Western Journal of Communication, Communication Research Reports, Communication Reports, Qualitative Research Reports in Communication, Communication Teacher, Southern Communication Journal, Computers in Human Behavior, Communication Research Measures II: A Sourcebook, and The SAGE Handbook of Communication and Instruction. His research has been recognized through top paper and panel awards from the National Communication Association and Central States Communication Association, as well as the Lightsey Fellowship and Dean's Award for Excellence in Research from Clemson University's College of Architecture, Arts and Humanities. He joins William Seiler and Melissa Beall as a member of the authorship team for Communication: Making Connections, an introductory communication course textbook (in its 10th edition) published by Pearson.

Although research is an integral part of his professional identity, Dr. Mazer also places great priority on his role as an educator as research and teaching are deeply intertwined in his scholarly pursuits. Teaching first captured his academic passion and continues to serve as a central component in his research and everyday goals as a teacher-scholar. Dr. Mazer’s teaching interests are in new communication technologies/social media, communication theory, and quantitative research methods. Throughout his career, he has taught introduction to human communication, public speaking, small group communication, interpersonal communication, nonverbal communication, gender and communication, persuasion, communication theory, quantitative research methods, and effective communication for teachers and trainers at Clemson University, Ohio University, and Illinois State University. He has received international, regional, university-wide, and departmental recognition for outstanding teaching. He is a past recipient of the Outstanding New Teacher Award from the Central States Communication Association and the Outstanding Professor of the Year Award from Clemson University's Department of Communication undergraduate student body.

Dr. Mazer is an active member of the National Communication Association and Central States Communication Association where he has held several leadership roles. He is currently serving as Immediate Past Chair of the Instructional Development Division of NCA. Dr. Mazer serves on editorial boards for several journals in the communication discipline and recently completed a term as Associate Editor of the Basic Communication Course Annual. He serves as Consulting Editor for Forums for Communication Education and as an Associate Editor for Journal of the Scholarship of Teaching and Learning.

Dr. Mazer received his Ph.D. in Communication Studies from Ohio University, a master’s degree in Communication from Illinois State University, and a bachelor’s degree in Mass Communication from Mansfield University.

Katie Barnes McElveen, Associate Director of the SMLC, LecturerKatie Barnes McElveen, Associate Director of the SMLC, Lecturer

Katie McElveen is a Lecturer in the Department of Communication and Associate Director of the Social Media Listening Center. As Associate Director, she supervises staff, leads several client-based projects for the Center, and also teaches Creative Inquiry courses involving the SMLC. Katie has her Master's and Bachelor's degrees from Clemson University in Communication Studies with a sports emphasis. During her time at Clemson, Katie was a Tour Guide for the University as well as a Tour Guide and Recruiting Assistant for the Clemson Football program. She served as a social media host and interviewer for different events with ESPN, ESPN's Big Man on Campus with Scott Van Pelt, and ESPN's College GameDay as a student. Katie also served as a Junior Host for the 2013 BCS National Championship Orange Bowl game. When she graduated from the Communication, Technology, and Society Master's program at Clemson, Katie followed Clemson's former Offensive Coordinator, Chad Morris, to Southern Methodist University to serve as the football program's Recruiting Operations Coordinator.  Katie realized her true passion when she was given the opportunity to teach undergraduates at Clemson during her Master's program and she is beyond thrilled to be back at her alma mater doing what she loves, teaching fellow Tigers!