The Social Media Listening Center

Welcome to the Listening Center

Housed in Sirrine 146 and Daniel 304, the Listening Center allows faculty, students and staff to conduct research and interact with external partners through social media data collection and analysis.  The centers themselves feature large screens, similar to a small network operations center, which display the collected data in an engaging graphical format.  Salesforce Radian6 provides the software to listen, discover, measure and engage in conversations across the Web by drawing from more than 650 million sources, including Facebook, Twitter, YouTube, blogs and other online communities. Radian6 sifts through this stream of data and makes it possible to show such information as sentiment, share of voice, trending topics, geo-location metrics and much more.