Service learning supports non-profits

By Kathy Woodard

Charitable organizations are receiving free strategic market analyses and marketing plans developed as service learning projects by Patricia Knowles’s marketing classes.

Past clients include the Arts Center, Goodwill Business Support Services, Clemson Community Care, and the Anderson Oconee Council on Teen Pregnancy Prevention. As a result of students’ recommendations and training, these organizations have been able to offer new services, raise additional funds, and improve business operations.

“A marketing analysis such as the one we do would cost between $40,000 and $50,000 through a professional firm, so this is something that truly benefits the organization and is a tremendous learning experience for the students,” Knowles said.

Her work was recognized with the Clemson University Service Learning Advocate Award for 2007-2008, presented by the Service Alliance. This award is presented each year to a Clemson faculty or staff member who demonstrates an exceptional commitment to serving the community through classroom service learning projects and community partnerships.

For information: Patricia Knowles, 864-656-0913,