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Marketing and Communications

Policies and Resources

Media Policies and Protocols

Trademark Policies

Clemson Social Media Resources

Official Social Media Accounts

For account creation and management, please contact Hillary Smith. Make sure to include the department, the social media account name, purpose and target audience and the userid(s) of the account administrators.

Social Media Guidelines

These supporting guidelines are intended to properly portray, promote and protect the institution and its employees, and to assist University entities in effectively creating and managing social media accounts as well as maintaining and enforcing brand standards through the use of social media content.

Social Media Guidelines (PDF)

Social Media Usage Policies

  • Instagram

    Instagram Usage Policy - 09.21.23

    This Instagram account exists to highlight what the college experience is like for Clemson students and to share information about Clemson University with prospective students, current students, alumni, staff, faculty and fans.

    All viewpoints related to these topics are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments are on-topic and otherwise comply with this policy. However, Clemson University may review and remove comments on posts based on the criteria described below.

    Posting to or activity on this or any other Official University Social Media accounts is subject to removal without notice if:

    • It is not consistent with the subject matter or topical purpose for that specific account;
    • It is commercial speech or solicitations by a person or entity other than Clemson University itself;
    • It is or contains speech or expression that is not protected by the First Amendment, such as any unlawful, defamatory, or obscene (as defined by South Carolina and federal law) activity or posting;
    • It divulges someone else’s personal identifying information, non-public contact information, or information protected from disclosure by state or federal law, including but not limited to the Family Education Rights and Privacy Act (“FERPA”); or
    • The moderator has reasonable basis to believe that a user or account is an impersonation, an imposter, is a “bot” dissemination artificial intelligence-generated content that is not protected by the First Amendment.

    All comments must be directly related to the topic of the original post or they may be removed. The following are examples of comments that are not consistent with the subject matter or topical purpose for that specific account.

    Post: Join us in welcoming our newly admitted students to the #ClemsonFamily!
    Comment: I couldn’t find a parking spot on my way to class today.

    Post: We hope everyone has a safe and happy summer break!
    Comment: Douthit has the best coffee.

    Post: We love our Clemson pets!
    Comment: Cannot wait for our campus tour this weekend.

    Comments made to our page are subject to review, and we reserve the right to remove comments pursuant to the limitations stated above or that:

    • Encourage illegal activity
    • Violate the intellectual property rights of any other party, such as copyright or trademark infringement.
    • Compromise the safety or security of Clemson University community members, the public or public systems.
    • Contain obscenities.
    • Contain sexually or racially harassing content that is severe, pervasive, and objectively offensive.
    • Present a grave and imminent threat.
    • Incite imminent lawless action.
    • Contain fighting words or true threats.
    • Are fraudulent.
    • Are defamatory.
    • Promote a business or commercial transaction.
    • Promote a candidate campaigning for election.

    Clemson University may also remove or hide any “spam” or comments that appear to be generated by a “bot account.”

    Direct message inboxes for Official University Social Media accounts are not always monitored, and direct messages sent to University social media accounts may not be seen or responded to promptly or at all.

    The University’s Social Media Policy and Social Media Guidelines can be found at the links below:

    Instagram is a mobile application and an internet page, Instagram.com. Meta owns and operates Instagram and Instagram.com and has its own policies and standards concerning what may, and may not, be posted and the actions that it may take regarding unauthorized posts. View "Instagram Community Guidelines" at https://help.instagram.com/477434105621119. Instagram may apply its own policies to remove comments, and Clemson University does not control or direct Instagram's application of its own community guidelines.

    Clemson University is not responsible for, and neither endorses nor opposes, comments placed on this Instagram account by its visitors. Commenters are personally responsible for their own comments, username, and any information placed on this account by the commenter.

    For an official source of information about Clemson University, please visit our website at www.clemson.edu.

     

  • X (Twitter)

    X (Twitter) Usage Policy - 09.21.23

    This X (Twitter) account exists to highlight what the college experience is like for Clemson students and to share information about Clemson University with prospective students, current students, alumni, staff, faculty and fans.

    All viewpoints related to these topics are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments are on-topic and otherwise comply with this policy. However, Clemson University may review and remove comments on posts based on the criteria described below.

    Posting to or activity on this or any other Official University Social Media accounts is subject to removal without notice if:

    • It is not consistent with the subject matter or topical purpose for that specific account;
    • It is commercial speech or solicitations by a person or entity other than Clemson University itself;
    • It is or contains speech or expression that is not protected by the First Amendment, such as any unlawful, defamatory, or obscene (as defined by South Carolina and federal law) activity or posting;
    • It divulges someone else’s personal identifying information, non-public contact information, or information protected from disclosure by state or federal law, including but not limited to the Family Education Rights and Privacy Act (“FERPA”); or
    • The moderator has reasonable basis to believe that a user or account is an impersonation, an imposter, is a “bot” dissemination artificial intelligence-generated content that is not protected by the First Amendment.

    All comments must be directly related to the topic of the original post or they may be removed. The following are examples of comments that are not consistent with the subject matter or topical purpose for that specific account.

    Post: Join us in welcoming our newly admitted students to the #ClemsonFamily!
    Comment: I couldn’t find a parking spot on my way to class today.

    Post: We hope everyone has a safe and happy summer break!
    Comment: Douthit has the best coffee.

    Post: We love our Clemson pets!
    Comment: Cannot wait for our campus tour this weekend.

    Comments made to our page are subject to review, and we reserve the right to remove comments pursuant to the limitations stated above or that:

    • Encourage illegal activity
    • Violate the intellectual property rights of any other party, such as copyright or trademark infringement.
    • Compromise the safety or security of Clemson University community members, the public or public systems.
    • Contain obscenities.
    • Contain sexually or racially harassing content that is severe, pervasive, and objectively offensive.
    • Present a grave and imminent threat.
    • Incite imminent lawless action.
    • Contain fighting words or true threats.
    • Are fraudulent.
    • Are defamatory.
    • Promote a business or commercial transaction.
    • Promote a candidate campaigning for election.

    Clemson University may also remove or hide any “spam” or comments that appear to be generated by a “bot account.”

    Direct message inboxes for Official University Social Media accounts are not always monitored, and direct messages sent to University social media accounts may not be seen or responded to promptly or at all.

    The University’s Social Media Policy and Social Media Guidelines can be found at the links below:

    X (Twitter) is a mobile application and an internet page, X.com or Twitter.com. X owns and operates X (Twitter) and X.com or Twitter.com and has its own policies and standards concerning what may, and may not, be posted and the actions that it may take regarding unauthorized posts. View "The X Rules" at https://help.twitter.com/en/rules-and-policies/x-rules. X (Twitter) may apply its own policies to remove comments, and Clemson University does not control or direct X's (Twitter’s) application of its own community guidelines.

    Clemson University is not responsible for, and neither endorses nor opposes, comments placed on this X (Twitter) account by its visitors. Commenters are personally responsible for their own comments, username, and any information placed on this account by the commenter.

    For an official source of information about Clemson University, please visit our website at www.clemson.edu.

  • LinkedIn

    LinkedIn Usage Policy - 09.21.23

    This LinkedIn account exists to highlight what the college experience is like for Clemson students and to share information about Clemson University with prospective students, current students, alumni, staff, faculty and fans.

    All viewpoints related to these topics are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments are on-topic and otherwise comply with this policy. However, Clemson University may review and remove comments on posts based on the criteria described below.

    Posting to or activity on this or any other Official University Social Media accounts is subject to removal without notice if:

    • It is not consistent with the subject matter or topical purpose for that specific account;
    • It is commercial speech or solicitations by a person or entity other than Clemson University itself;
    • It is or contains speech or expression that is not protected by the First Amendment, such as any unlawful, defamatory, or obscene (as defined by South Carolina and federal law) activity or posting;
    • It divulges someone else’s personal identifying information, non-public contact information, or information protected from disclosure by state or federal law, including but not limited to the Family Education Rights and Privacy Act (“FERPA”); or
    • The moderator has reasonable basis to believe that a user or account is an impersonation, an imposter, is a “bot” dissemination artificial intelligence-generated content that is not protected by the First Amendment.

    All comments must be directly related to the topic of the original post or they may be removed. The following are examples of comments that are not consistent with the subject matter or topical purpose for that specific account.

    Post: Join us in welcoming our newly admitted students to the #ClemsonFamily!
    Comment: I couldn’t find a parking spot on my way to class today.

    Post: We hope everyone has a safe and happy summer break!
    Comment: Douthit has the best coffee.

    Post: We love our Clemson pets!
    Comment: Cannot wait for our campus tour this weekend.

    Comments made to our page are subject to review, and we reserve the right to remove comments pursuant to the limitations stated above or that:

    • Encourage illegal activity
    • Violate the intellectual property rights of any other party, such as copyright or trademark infringement.
    • Compromise the safety or security of Clemson University community members, the public or public systems.
    • Contain obscenities.
    • Contain sexually or racially harassing content that is severe, pervasive, and objectively offensive.
    • Present a grave and imminent threat.
    • Incite imminent lawless action.
    • Contain fighting words or true threats.
    • Are fraudulent.
    • Are defamatory.
    • Promote a business or commercial transaction.
    • Promote a candidate campaigning for election.

    Clemson University may also remove or hide any “spam” or comments that appear to be generated by a “bot account.”

    Direct message inboxes for Official University Social Media accounts are not always monitored, and direct messages sent to University social media accounts may not be seen or responded to promptly or at all.

    The University’s Social Media Policy and Social Media Guidelines can be found at the links below:

    LinkedIn is a mobile application and an internet page, LinkedIn.com. Microsoft owns and operates LinkedIn and LinkedIn.com and has its own policies and standards concerning what may, and may not, be posted and the actions that it may take regarding unauthorized posts. View "LinkedIn Professional Community Policies" at  https://www.linkedin.com/legal/professional-community-policies. LinkedIn may apply its own policies to remove comments, and Clemson University does not control or direct LinkedIn's application of its own community guidelines.

    Clemson University is not responsible for, and neither endorses nor opposes, comments placed on this LinkedIn account by its visitors. Commenters are personally responsible for their own comments, username, and any information placed on this account by the commenter.

    For an official source of information about Clemson University, please visit our website at www.clemson.edu.

     

     

     

  • YouTube

    YouTube Usage Policy - 09.21.23

    This YouTube account exists to highlight what the college experience is like for Clemson students and to share information about Clemson University with prospective students, current students, alumni, staff, faculty and fans.

    All viewpoints related to these topics are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments are on-topic and otherwise comply with this policy. However, Clemson University may review and remove comments on posts based on the criteria described below.

    Posting to or activity on this or any other Official University Social Media accounts is subject to removal without notice if:

    • It is not consistent with the subject matter or topical purpose for that specific account;
    • It is commercial speech or solicitations by a person or entity other than Clemson University itself;
    • It is or contains speech or expression that is not protected by the First Amendment, such as any unlawful, defamatory, or obscene (as defined by South Carolina and federal law) activity or posting;
    • It divulges someone else’s personal identifying information, non-public contact information, or information protected from disclosure by state or federal law, including but not limited to the Family Education Rights and Privacy Act (“FERPA”); or
    • The moderator has reasonable basis to believe that a user or account is an impersonation, an imposter, is a “bot” dissemination artificial intelligence-generated content that is not protected by the First Amendment.

    All comments must be directly related to the topic of the original post or they may be removed. The following are examples of comments that are not consistent with the subject matter or topical purpose for that specific account.

    Post: Join us in welcoming our newly admitted students to the #ClemsonFamily!
    Comment: I couldn’t find a parking spot on my way to class today.

    Post: We hope everyone has a safe and happy summer break!
    Comment: Douthit has the best coffee.

    Post: We love our Clemson pets!
    Comment: Cannot wait for our campus tour this weekend.

    Comments made to our page are subject to review, and we reserve the right to remove comments pursuant to the limitations stated above or that:

    • Encourage illegal activity
    • Violate the intellectual property rights of any other party, such as copyright or trademark infringement.
    • Compromise the safety or security of Clemson University community members, the public or public systems.
    • Contain obscenities.
    • Contain sexually or racially harassing content that is severe, pervasive, and objectively offensive.
    • Present a grave and imminent threat.
    • Incite imminent lawless action.
    • Contain fighting words or true threats.
    • Are fraudulent.
    • Are defamatory.
    • Promote a business or commercial transaction.
    • Promote a candidate campaigning for election.

    Clemson University may also remove or hide any “spam” or comments that appear to be generated by a “bot account.”

    Direct message inboxes for Official University Social Media accounts are not always monitored, and direct messages sent to University social media accounts may not be seen or responded to promptly or at all.

    The University’s Social Media Policy and Social Media Guidelines can be found at the links below:

    YouTube is a mobile application and an internet page, YouTube.com. Google owns and operates YouTube and YouTube.com and has its own policies and standards concerning what may, and may not, be posted and the actions that it may take regarding unauthorized posts. View "YouTube Community Guidelines" at https://www.youtube.com/howyoutubeworks/policies/community-guidelines/. YouTube may apply its own policies to remove comments, and Clemson University does not control or direct YouTube 's application of its own community guidelines.

    Clemson University is not responsible for, and neither endorses nor opposes, comments placed on this YouTube account by its visitors. Commenters are personally responsible for their own comments, username, and any information placed on this account by the commenter.

    For an official source of information about Clemson University, please visit our website at www.clemson.edu.

     

     

     

     

  • Facebook

    Facebook Usage Policy - 09.21.23.docx

    This Facebook account exists to highlight what the college experience is like for Clemson students and to share information about Clemson University with prospective students, current students, alumni, staff, faculty and fans.

    All viewpoints related to these topics are welcome, and comments will not be removed based on the viewpoints expressed, provided the comments are on-topic and otherwise comply with this policy. However, Clemson University may review and remove comments on posts based on the criteria described below.

    Posting to or activity on this or any other Official University Social Media accounts is subject to removal without notice if:

    • It is not consistent with the subject matter or topical purpose for that specific account;
    • It is commercial speech or solicitations by a person or entity other than Clemson University itself;
    • It is or contains speech or expression that is not protected by the First Amendment, such as any unlawful, defamatory, or obscene (as defined by South Carolina and federal law) activity or posting;
    • It divulges someone else’s personal identifying information, non-public contact information, or information protected from disclosure by state or federal law, including but not limited to the Family Education Rights and Privacy Act (“FERPA”); or
    • The moderator has reasonable basis to believe that a user or account is an impersonation, an imposter, is a “bot” dissemination artificial intelligence-generated content that is not protected by the First Amendment.

    All comments must be directly related to the topic of the original post or they may be removed. The following are examples of comments that are not consistent with the subject matter or topical purpose for that specific account.

    Post: Join us in welcoming our newly admitted students to the #ClemsonFamily!
    Comment: I couldn’t find a parking spot on my way to class today.

    Post: We hope everyone has a safe and happy summer break!
    Comment: Douthit has the best coffee.

    Post: We love our Clemson pets!
    Comment: Cannot wait for our campus tour this weekend.

    Comments made to our page are subject to review, and we reserve the right to remove comments pursuant to the limitations stated above or that:

    • Encourage illegal activity
    • Violate the intellectual property rights of any other party, such as copyright or trademark infringement.
    • Compromise the safety or security of Clemson University community members, the public or public systems.
    • Contain obscenities.
    • Contain sexually or racially harassing content that is severe, pervasive, and objectively offensive.
    • Present a grave and imminent threat.
    • Incite imminent lawless action.
    • Contain fighting words or true threats.
    • Are fraudulent.
    • Are defamatory.
    • Promote a business or commercial transaction.
    • Promote a candidate campaigning for election.

    Clemson University may also remove or hide any “spam” or comments that appear to be generated by a “bot account.”

    Direct message inboxes for Official University Social Media accounts are not always monitored, and direct messages sent to University social media accounts may not be seen or responded to promptly or at all.

    The University’s Social Media Policy and Social Media Guidelines can be found at the links below:

    Facebook is a mobile application and an internet page, Facebook.com. Meta owns and operates Facebook and Facebook.com and has its own policies and standards concerning what may, and may not, be posted and the actions that it may take regarding unauthorized posts. View "Facebook Community Standards" at https://transparency.fb.com/policies/community-standards/.Facebook may apply its own policies to remove comments, and Clemson University does not control or direct Facebook's application of its own community guidelines.

    Clemson University is not responsible for, and neither endorses nor opposes, comments placed on this Facebook account by its visitors. Commenters are personally responsible for their own comments, username, and any information placed on this account by the commenter.

    For an official source of information about Clemson University, please visit our website at www.clemson.edu.

     

     

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