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R. Andrew Hurley

Assistant Professor
Food, Nutrition, and Packaging Sciences Department

Office: 318 Harris A. Smith
Personal Website:


 Educational Background

Clemson 2011

Entrepreneurship Certificate
MIT 2014

MS Packaging Science
Clemson 2007

 Courses Taught

Packaging Design
Solidworks Online
ArtiosCAD Online
Entrepreneurship CI


Dr. R. Andrew Hurley is an Assistant Professor of Packaging Science as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University where he is the Director of CUshop, a consumer-experience research laboratory. Dr. Hurley holds both a BS and MS in Packaging Science and a PhD in Rhetorics, Communication and Information Design. Focused on new product and package development, Dr. Hurley brings ideas to innovative, practical solutions. With state-of-the-art design and prototyping labs, consumer-experience/biometric testing (eye-tracking, GSR and EEG) and a full packaging pilot plant, concepts can be developed and brought to life in just hours. Dr. Hurley teaches both undergraduate and graduate courses in Packaging Science, mentors Food Science and Culinary Arts projects and is active in the design research community. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, authors various training seminars and international presenter.

 Research Interests

Small business product development, consumer experience, eye-tracking, design, and aesthetics.


Hurley, R.A.; Rice, J.C.; Cottrell, D.; Felty, D. The Impact of Flexographic and Digital Printing of Fruit Drinks on Consumer Attention at the Point of Sale. Beverages 2015, 1, 149-158. (Impact Factor: not published)

Hurley, R.A.; Randall, R.; O’Hara, L.; Tonkin, C.; Rice, J. “Color Harmonies in Packaging.” Color Research and Application (Impact Factor: 1.0), Status: Submitted

Hurley, R. A.; Holmes, Julianne Lee; Tonkin, Charles; Cooksey, Kay; Rice, Julie Christine; “The Effect of Decorative Foil Stamping on Consumer Attention.” Packaging Technology and Science (Impact Factor: 1.584), Status: Pre-publication

Snyder, Erin; Hurley, R. A.; Tonkin, Charles E.; Cooksey, Kay; and Rice, Julie C. (2015) "An Eye-Tracking Methodology for Testing Consumer Preference of Display Trays in a Simulated Retail Environment," Journal of Applied Packaging Research (Impact Factor: 0.105): Vol. 7: No. 1, Article 6.

Hurley, R. A.; Rice, Julie, Conlon, Gabrielle; Tonkin, Charles; O’Hara, Liam (2015) “The Impact of Simulated Kraft Substrates on Consumer Attention at the Point of Sale,” Journal of Applied Packaging Research (Impact Factor: 0.105): Vol. 7: No. 1, Article 4.

Fischer, Joanna; Ouzts, Andrew; Hurley, R. A.; Leininger, John; Thomas, Ron. “Determining the Proper Point Size for Display Type on Packaging by Means of the Package’s Proportions,” Packaging Technology and Science (Impact Factor: 1.584): Vol. 27, Issue 12, 921-931 (2014)

Hutcherson, Daniel; Hurley, R. A.; Daily, Shaundra; Ouzts, Andrew; “Talk to Me: Biometrically Adaptive Consumer Packaging,” The International Journal of Science and Society (Impact Factor: 2.187), Volume 4, Issue 3, 109-131 (2013).

Gomes, Toni; Hurley, R. A.; Duchowski, Andrew; Duncan, Darby; Ouzts, Andrew; “The Effect of Full Body Versus Partial Body Graphic Labeling on Beverage Packaging,” Packaging Technology and Science (Impact Factor: 1.584), DOI: 10.1002/pts.2070 (2013)

Hurley, R. A., Ouzts, A., Fischer, J. and Gomes, T.; “Effects of Private and Public Label Packaging on Consumer Purchase Patterns,” Packaging Technology and Science (Impact Factor: 1.584), Volume 26, Issue 7, 399-412 (2013)

Hurley, R. A., Galvarino, J., Thackston, E., Ouzts, A. and Pham, A.; “The Effect of Modifying Structure to Display Product Versus Graphical Representation on Packaging,” Packaging Technology and Science (Impact Factor: 1.584), Volume 26, Issue 8, 453-460 (2013)