2009 Telephone Surveys

In the summer of 2009, Carolina Clear collected information through the use of telephone surveys completed in collaboration with the Clemson University Department of Sociology. These surveys were completed in four regions of the state where Carolina Clear is partnering and leading stormwater education and public involvement efforts (budget did limit the implementation of this survey in some regions). Surveys were completed by adults who considered our target zip codes their primary residence.  The four areas surveyed are the following and approximately 400 full surveys were completed in each area:

  1. Horry and Georgetown Counties;
  2. Charleston, Berkeley and Dorchester Counties (not including Mount Pleasant);
  3. Midlands Region (Lexington, Richland and Sumter Counties);
  4. Pee Dee Region (Florence and Darlington Counties).

Pollution leading to storm drain

There were several goals for the surveys:

  1. Gain insight as to the public's overall stormwater and watershed knowledge;
  2. Identify behaviors relating to water resource protection and stormwater management that could benefit from increased education;
  3. Discover how the local public feels about getting involved in water resource protection;
  4. Find the primary sources used by the public for information on water quality, news and local events.

These surveys will also assist local consortiums in developing priorities for education and outreach as well as serve as a baseline for future survey efforts.

The Executive Summary and Reports (without appendices) are available as pdf documents for your review. For more information, please contact Katie Giacalone, Coordinator of Carolina Clear.

Published in the J. of Contemporary Water Research & Education (12/10), this manuscript compares data collected in the four regions
and discusses trends and implication to education programming.

Implications of a Public Perception Survey on Stormwater Education Programming (631KB)