Fostering Communication
The Science Marketing and Communications Department supports the College of Science’s pursuit of excellence in scientific discovery, learning and engagement by providing timely and efficient communications, marketing and related services. The team produces high-level communications promoting faculty and student excellence, maintains and enhances the College’s online presence, and produces a variety of marketing materials.
Service Offerings
Website Management and Enhancement
- Submit a request for website updates.
News and Feature Writing, Photography, and Video
Social Media
Print and Digital Marketing Content
- Flyers, brochures, mailers and other materials.
- Ad layout and design.
Brand Management and Design
- Banners and signage.
- Promotional products.
- Logo development.
- Templates.
Communications
- Enewsletters and email communication.
- Presentations.
- Submit news for the student newsletter SciTalk.
Brand Compliance
The College of Science Marketing and Communications Department can help you with your branding or marketing questions.
A Clemson University logo or wordmark is a standardized graphic representation associated with this institution. Because of the value to Clemson University, any logo or wordmark that is intended to represent the University is the property of the University and must fit all University guidelines. Logos and/or wordmarks may not be used for commercial purposes without prior approval of the University’s Trademarks and Licensing Office.
Use of any logo on such “swag” items as T-shirts, pens, stickers and mugs should be approved by the Marketing and Communications Department and must produced by a licensed vendor. The Marketing and Communications Department can assist with this process.
To provide brand recognition and connect University units with the Clemson University brand, print and digital communications for all Clemson University units should reflect consistent graphic identity standards. To maintain brand consistency, a five-level system clarifies current logos and helps bring consistency to any future logos or wordmarks. Any logo variations should be reviewed in advance by by the College of Science Marketing and Communications Department, which will, in turn, seek approval from the University’s Marketing and Communications team, as needed.
Logos should never be modified in any way, other than to resize them as needed.
Branded Assets
The University released new brand guidelines and brand elements in 2020. The College of Science Marketing and Communications Department team has added these branded assets for the College and departments to a brand library. In the library, you will find what we call furniture — brand resources such as logos, letterhead and presentation templates. Detailed brand guidelines can also be found in this library. A Clemson University login is required to access this library. You may resize assets, but do not otherwise modify them.
While you may continue to use existing materials that use old logos until they are exhausted (though this should happen sooner rather than later), new logos must be used for any new products produced. Licensing will no longer approve use of the old College and departmental logos.
Need Something Else?
If you need a logo or asset not in the library, or have any questions about using these assets, please contact Amy Clarke Burns at clarkeb@clemson.edu or Pete Martin at pdmarti@clemson.edu for assistance.
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Logo File Formats Explained
Three file formats are provided for each logo. Each logo generally is available in a full-color version, as well as versions with some or all objects reversed. Each logo file format is suited for a specific task. Here is a brief description of the five types, and where usage is appropriate.
CMYK.eps
An EPS logo is for professional print use; it is generally the best logo to use. Note that EPS files will open on a Mac without any special software, but may not open on a PC unless appropriate software has been loaded. However, that does not impact functionality; the logo can be sent to a vendor or graphic artist for use in a design. Generally, a product using an EPS logo would be designed by the communications and marketing team or University Relations. This is:
- A vector logo, meaning it can be resized without any quality loss.
- A four-color process logo file, ideal for normal commercial printing.
- Perfect for brochures, banners, signs, booklets and forms.
RGB.jpg
A JPG logo is for online or internal “office” use. It should never be used for commercially printed jobs. This is:
- A raster logo, meaning it is basically a photograph.
- Not ideal for enlargement (or reduction) as quality quickly suffers.
- Perfect for use on websites, in social media, in email or in Microsoft Office documents.
- OK for basic documents that will be only printed on a desktop printer.
- Not transparent.
RGB.png
A PNG logo is for online or internal “office” use. It should never be used for commercially printed jobs. This is:
- A raster logo, meaning it is basically a photograph.
- Not ideal for enlargement (or reduction) as quality quickly suffers.
- Perfect for use on websites, in social media, in email or in Microsoft Office documents where transparency is required.
- OK for basic documents that will be only printed on a desktop printer.
- Transparent.
Spot-color logos
These are provided on request. Spot-color logos are used for some specialized print work or sometimes on swag items. Please contact the Marketing and Communications Department for more information, as logos may need adjustment depending on a given usage scenario to guarantee branding accuracy.
Communications and Marketing Team
Amy Clarke Burns
Communications and Marketing Director
Email: clarkeb@clemson.edu
Phone: 864-434-3643
As the director of the communications and marketing team, Clarke Burns leads the communications and marketing efforts for the college, directing public relations, content marketing and social media efforts.
Taylor Crouch
Social Media and Video Producer
Email: crouch9@clemson.edu
Phone: 864-656-3627
As social media and video producer, Crouch supports the social media activities of the College of Science, coordinating posts on Facebook, Instagram, LinkedIn and Twitter. She also produces videos for the college for social media as well as to accompany stories.
Cindy Landrum
Writer and Editor
Email: cslandr@clemson.edu
Phone: 864-607-3333 (cell)
As senior science writer, Landrum writes media releases, magazine articles and in-house stories. She also takes photographs and assists with social media.
Pete Martin
Designer and Webmaster
Email: pdmarti@clemson.edu
Phone: 864-656-3632 (cell: 864-915-9906)
As the print designer and webmaster, Martin updates and expands the College’s website, designs a variety of print materials, takes photographs and writes stories.
