Marketing (B.S.)

ABOUT

A major in marketing begins at the end — with consumers. But it’s more than just creating an ad campaign that inspires people to buy a product. Our students quickly discover that marketing is about creating value for consumers, finding their needs, discovering their desires and promoting a product that they will then purchase. Consumer behavior, assessing market evaluations, research, international implications, price point determinations and efficient distribution chains are some of the things you’ll encounter while building, not just a product, but a brand. We’ll teach you how to define and speak to a target audience in order to get a desired response, and you’ll leave knowing how to establish a customer-centered business.

FAST FACTS

  • Each spring, marketing professors take select students to New York City to meet with the top marketing and advertising firms in the nation.
  • Our department has been recognized by the American Marketing Association’s Marketing News for emphasis upon undergraduate education that integrates classroom theory with industry practice.
  • If you're interesting in marketing, on the Clemson admissions application, you'll apply as a pre-business major.

WHAT YOU'LL STUDY

All students interested in Clemson’s marketing degree must first complete a pre-business core curriculum in order to move into the upper-level degree classes. On the Clemson admissions application, you’ll apply as a pre-business major.

While marketing offers the opportunity for creative expression not found in many other business disciplines, it is still rooted in facts and data. Throughout your classes you’ll learn the fundamentals of marketing — in-depth study of consumer behavior, promotional strategy, professional selling and marketing research. No matter where your interests lie, Clemson’s marketing major provides our students with a broad range of knowledge and allows flexibility to choose classes that will enhance your career preparation goals in various areas of marketing.

This degree will provide you the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment whether that is a career in industry, government or even the nonprofit sector. Or, if you’d prefer to continue your education after graduation, you’ll be well equipped to enter into a Master of Marketing Research, law or other graduate program.

Curriculum

Popular Minors

  • Communication Studies
  • Financial Management
  • Management
  • Modern Languages
  • Psychology

EXPERIENCES BEYOND THE CLASSROOM

As a marketing student at Clemson, you’ll conduct research in the classroom and outside in the marketplace. With opportunities provided by the excellent faculty and advisers, you'll participate in real-world projects for marketing companies around the nation as well as those on Clemson’s campus.

Join with other students in the Clemson University Marketing Association to network with local professionals and hone your skills so you can excel in the business world.
Every spring, marketing students participate in the American Advertising Federation Student Advertising Competition, as well as the National Collegiate Sales Competition.
Work on real-world projects for well-known companies. In recent years, our students have partnered with companies such as Honda, Chevrolet, NASCAR and Clemson Athletics.
Each spring, marketing faculty take select students on a trip to New York City to meet with leading marketing and advertising firms. The week often culminates in a chance to network with alumni at the annual CBBS NYC alumni reception.
The iSELL student organization coordinates, plans, markets and produces the annual Tiger Paw Classic golf tournament each spring, giving students over 100 hours of sales training and experience and making them excellent prospects for employment.
Participate in a living-learning experience where you live and learn with peer business majors in a dedicated residence hall. Take part in educational and extracurricular activities while forming lifelong friendships.

AFTER GRADUATION

Your college decision isn't really about the next four years. We get it. It's about what doors are opened by your degree and whether those opportunities are what you had envisioned for yourself. Here's a snapshot of what life after graduation looks like for some of our most recent students.

RECENT EMPLOYERS

  • Global Leader Development Program

    BMW North America

  • Commercial Leadership Program

    GE

  • Assistant Brand Manager

    Newell Brands

  • Strategic Marketing Coordinator

    Boston Celtics

  • Solution Sales Specialist

    IBM

  • Marketing Manager

    Susan G. Komen Foundation

  • Assistant Department Manager

    Nordstrom

  • Assistant Coordinator Executive

    Erwin Penland

RECENT POSTGRADUATE STUDIES

  • J.D.

    Vanderbilt Law School

  • Master of Marketing Research

    University of Georgia

  • MBA

    Clemson University

  • MBA

    Frankfurt School of Finance & Management

  • J.D.

    Charleston School of Law

COMMON CAREER AREAS

  • Sales and Promotion
    • Industrial Sales
    • Wholesale Sales
    • Direct Marketing
    • Consumer Product Sales
    • Financial Services Sales
    • Services Sales
    • Advertising Sales
    • E-commerce
    • Sales Management
    • Promotion: 
      • Consumer
      • Trade
      • Sales Force
      • Customer Service
  • Brand and Product Management
    • Market Research
      • Primary and Secondary Data Collection 
      • Field Service
      • Data Analysis
    • Retail Buying and Management
      • Purchasing and Procurement
        • Banking
          • Credit Analysis
          • Lending
          • Trust Services
          • Mortgage Loans
          • Operations
        • Insurance
          • Real Estate

          Used with permission from the University of Tennessee.

          FIND OUT MORE

          Have more questions or want more information? Fill out the form below, which goes directly to the following department contact. If you’d also like to receive general University information from Clemson’s admissions office, please follow the link to the right and sign up to join our mailing list.

          Rob Massey


          Undergraduate Adviser
          massey@clemson.edu

          Department Website College Website Join The University's Mailing List
          College: