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Faculty and Staff Profile

Delancy Bennett

Assistant Professor Marketing

Office: Sirrine Hall 253
Phone: 864-656-1281

 Educational Background

Ph.D Marketing
University of Massachusetts 2013

MBA Marketing (Brand Management)
Wake Forest University 2000

BA Studio Art
University of North Carolina at Chapel Hill 1993

BA Advertising (JMC)
University of North Carolina at Chapel Hill 1993

 Courses Taught

Marketing Strategy
Intro to Sports Marketing
Sports Promotion
Marketing Research
Business Policy
Marketing Concepts
Consumer Behavior
International Marketing
Management of Team Sports
Management of of Sport Facilities, Events, and Individual Sports


Delancy’s past experience includes employment with the Carolina Panthers where he managed multiple premier sponsors accounts including Gatorade, Chrysler Dodge Jeep, Dairy Management Inc., Time Warner Cable, Outback Steakhouse, and Wendy’s. He also gained experience in brand management working on the “all” and Suave brands for Unilever HPC. Delancy’s duties at Unilever included brand strategy, advertising, consumer promotions, public relations, Hispanic marketing, new product introduction, brand portfolio management, and business plan formulation. Delancy has also held leadership positions in and consulted for several entrepreneurial ventures.

 Research Interests

My research focuses on the moderating effect of celebrity credibility and source persuasion on consumer affinity, information processing, and behavior in the domains of branding, advertising, and health and public policy. My research to date draws on both qualitative and quantitative methods. Primarily, I incorporate ethnographic methodologies including grounded theory analysis, in-depth interviews and photo elicitation studies for construct development, and I use positivist methods such as cross-sectional factorial experiments and survey data analysis for theory testing and scale development.

 Research Publications

Bennett, Delancy and Diamond, William (2011) “Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior,” AMA Marketing and Public Policy Conference , Washington, D.C. [abstract published]

Diamond, William and Bennett, Delancy (2011) “Using Metaphors of Weight Loss to Predict Ratings of Constructs in Protection Motivation Theory,” AMA Marketing and Public Policy Conference, Washington, D.C. [abstract published]

Bennett, Delancy and Diamond, William (2012) “Street Credibility: What is it? Who has it? Why is it so appealing to diverse consumer groups?” Association for Consumer Research Conference Proceedings Vancouver, B.C. [abstract published]