Campus Farmers Market

Team Mentor: 

     Dr. Angela Fraser, Associate Professor
     Associate Professor/Food Safety Specialist

The goal of this team is to increase awareness, attendance, and overall quality of the Clemson University student-run, Farm-Fresh Farmers Market.

Objectives:

  • Show students the potential of a student-run Farmers Market as compared to other volunteer-run Farmers Markets.
  • Learning more efficient ways of hosting a market and new methods to advertise in order to increase both buyer and vendor participation.

The Farm-Fresh Farmers Market was created in 2009 with the purpose of bringing local farmers onto campus. The market was originally funded by a one-time grant of $10,000 from the South Carolina Department of Agriculture and is now sustained through CI funds and vendor fees. Each semester, the team plans and hosts four markets from 11:00 to 2:00 on Tuesdays. In the Spring 2012 we relocated from Johnstone Meadows to Cox Plaza, which is in front of the Union Rec Center.

Along with planning and hosting the markets students participate in classroom discussions and each week complete a  classroom assignment. Specifically, students discuss: 

  • Marketing techniques
  • Strategies to solicit vendors
  • Scheduling and layout of Farmers Market
  • Methods to assess buyer and seller satisfaction with each market

Most classroom activities require additional work outside of the designated classroom meeting time so students are asked to dedicate between two and three hours each week to this CI team. Students learn how to work as a team to plan, execute, and evaluate each of the four weekly markets.                          

Faculty Advisor: Dr. Angela Fraser
Graduate Market Manager: Anna Saunders
Undergraduate Market Manager: Corinne O’Dea

Team Members:
Jeffery Akom
Heather Burditt
Courtney Crawley
Laura Falconi
Sarah Gilbertson
Paten Hall
Holly Hirsch
Michelle Lapp
Taylor Matthews
Elizabeth Neely
Sarah Otte
Hannah Quinley
Lauren Reavis
Laura Roseberry
Nicole Schutte
Cassandra Watford

Clemson Tiger