Customers have come to love businesses that implement new and effective ways to lessen environmental impacts.
The pervasiveness of this pursuit of all things green is easy to see as you read about new advances in green energy in the newspaper, notice the ever increasing number of recycled products on store shelves, or walk through the organic food section at your local supermarket.
Something that once was a novelty in the market place - a way to distinguish oneself - is now becoming the expectation. As a result, nurseries must be sensitive to these issues while at the same time taking advantage of the good will that consumers have for companies they see as environmentally responsible. In many cases, they are even willing to pay higher prices for products where extra efforts have been made to limit environmental damage.