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Clemson Collaborations in Service-Learning Archived Webcast

CUshop: Teaching Students How to Leverage Consumer Biometric Data to Improve Packaging Design

Clemson University Collaborations in Service-Learning Webcast
, February 19, 2014.

Clemson’s Sonoco Institute for Packaging Design and Graphics was created to leverage the synergies that exist between Clemson’s  graphic communications and packaging science departments. It is the only university program in the country with this one-of-a-kind multidisciplinary approach to packaging as a core competency.  CUshop is the Sonoco Institute’s state-of-the-art consumer experience lab. Using the latest in eye-tracking technology,  CUshop allows industry clients to "See What Your Customers See" in a simulated shopping environment. It also provides students in Packaging Design and Graphic Communications with a real- world experience, directly involving them in the collection and evaluation of biometric data and the development of  recommendations for design improvement for retail products. Dr. Andrew Hurley will give a description of CUshop , explain how consumer biometrics works, and describe how CUshop is assisting local companies and impacting  the educational experience of Clemson students planning professional careers in the field of packaging design. 

Download Presentation: Biometrics and CUshop

More information on CUshop can be found at

Andrew Hurley
Dr. Andrew Hurley


Dr. R. Andrew Hurley is an assistant professor of Packaging Science as well as a research associate at the Sonoco Institute of Packaging Design and Graphics at Clemson University. His M.S. focused on transport and distribution methods in the packaging supply chain and Ph.D. focused on optimizing the packaging design and development process along with an eye-tracking integration. His research and teaching interests include entrepreneurial development and support efforts, eye tracking, consumer experience and research in design optimization and aesthetics. Andrew joined the College of Agriculture, Forestry and Life Sciences in 2008 and is currently teaching in the department of Food, Nutrition and Packaging Sciences. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, author of seven electronic training programs used by hundreds of industry professionals and has presented at international conferences. Andrew was the first faculty member at the Sonoco Institute and aided in developing and maintaining many of its laboratories at Clemson University, and teaches three regular courses on packaging design methods attracting students from a variety of disciplines across campus.

Clemson Collaborations in Service-Learning Webcast

Clemson University Collaborations in Service-Learning is sponsored by the Clemson Service Alliance. The Service Alliance promotes the use of community service and service-learning by Clemson faculty in classes with both undergraduate and graduate students in all major disciplinary areas. The Collaborations radio webcasts are an opportunity to hear from some of our Clemson Service Alliance Faculty Fellows, their students, and their community partners about  service-learning projects around the state of S.C., and to learn about the impact of these service-learning projects on the community and on student learning outcomes.  In 2013-2014, we will be focusing on service –learning classes in five different disciplinary areas:  Planning and Landscape Architecture, English, Languages, Teacher Education, and Nursing. Thank you for participating, and we hope that service-learning practitioners in both K-12 and higher education will find these workshops very helpful in the course development, implementation, and evaluation process.
This program comes to you as a public service of Clemson University. There is no fee, and no registration is required. You may listen to the program and view the supplementary materials using only your computer. You will need to call in if you wish to speak on the live program.