Bachelor of Science in Marketing
The Bachelor of Science degree program in marketing helps students develop an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government or the nonprofit sector. Students are also well prepared for entrance into graduate studies in marketing, business administration, law or other programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management and international marketing. The marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment.
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Career Engagement Resources
The Office of Career Engagement in the Wilbur O. and Ann Powers College of Business offers many resources for business students.
- Business JobLink is your connection to job and internship postings exclusive to business students.
- Career Suite (C-Suite) - Drop in Monday-Thursday, 10 a.m.-1 p.m. to speak with industry professionals for insights on career development, networking and navigating the job market. No appointment needed - just stop in!
- C-Suite Calendar - See who is scheduled in the C-Suite each day.
- OCE career advising - Schedule one-on-one career counseling appointments through CU Navigate for resume/LinkedIn review, interview preparation, job/internship search, networking advice, mock interviews and more.
- Business Mentoring - Includes Peer-to-Peer and Professional-to-Student mentoring as well as the Clemson Business Mentoring LinkedIn community hub.
- College networking events and workshops - Our business student events calendar lists events where students can connect with employers to build relationships and network with employers that may lead to internships or jobs.
- Career and professional resources - Access professional development tools anytime.
- OCE weekly newsletter - Automatically sent to all business students every Monday during the fall and spring semesters. Parents can sign up to receive the newsletter.
- The Center for Career and Professional Development offers additional career resources regarding a change of major, career assessment and the Career Closet.
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Internships
Internships are a great opportunity to gain knowledge of the field. Internship opportunities are posted through the Office of Career Engagement on Business JobLink.
Marketing majors can complete fall, spring, or summer internships for credit by signing up for MKT 4990 (fall and spring - one credit hour) or MKT 3990 (summer - three credit hours). Students apply to the course coordinator for preapproval of their internship, complete assignments based on the enrolled course requirements, and submit an employer evaluation.
For more information, contact Amanda Cooper Fine.
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Marketing Curriculum and Advising Resources
Marketing curriculum details can be accessed through the undergraduate catalog for your catalog year, Degree Works and/or marketing curriculum worksheets.
An academic marketing advisor can help you understand the marketing curriculum requirements and prerequisites to enable you to select and plan your courses each semester. Your advisor can also help you navigate academic rules and regulations and plan for other academic opportunities like study abroad, minors and certificates. Find contact information for marketing advisors and other advising resources.
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Maymester in New York City
The "Gateways to World Markets" course provides students with recognition and appreciation of the role marketing plays in the effective management of today's organizations. Emphasis is placed on active learning through presentations by and interaction with industry professionals in New York City (NYC). Students examine components comprising the marketing function in these organizations. More importantly, students improve their understanding of how changing environmental forces affect business/marketing decisions as well as how marketing decisions are impacted by and/or impact other functional areas within the organization. Students also look for marketing insights gathered from the multitude of marketing activities (such as the spectaculars in Times Square, to fashion marketing, to activities on the streets or small establishments that also try to vie for the consumer's mindshare) while in New York City.
The Gateways class has resulted in internships and/or full-time jobs with companies such as Ogilvy & Mather, JetBlue, American Express, Sports Illustrated, MXM and Ralph Lauren. Other examples of organizations visited include Google, PepsiCo, Macy's, the New York Yankees, IBM, the Broadway League, Chobani and L'Oreal.
For more information, contact James Gaubert or Mary Anne Raymond, Ph.D.
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Student Organizations
Find more information about student organizations and student advisory boards within the Wilbur O. and Ann Powers College of Business, including the Clemson University Marketing Association. More opportunities and organizations can also be found on TigerQuest.com.
