Bachelor of Science in Marketing
The Bachelor of Science degree program in marketing helps students develop an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government or the nonprofit sector. Students are also well prepared for entrance into graduate studies in marketing, business administration, law or other programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management and international marketing. The marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment.
Maymester in New York City
The "Gateways to World Markets" course provides students with recognition and appreciation of the role marketing plays in the effective management of today's organizations. Emphasis is placed on active learning through presentations by and interaction with industry professionals in New York City (NYC). Students examine components comprising the marketing function in these organizations. More importantly, students improve their understanding of how changing environmental forces affect business/marketing decisions as well as how marketing decisions are impacted by and/or impact other functional areas within the organization. Students also look for marketing insights gathered from the multitude of marketing activities (such as the spectaculars in Times Square, to fashion marketing, to activities on the streets or small establishments that also try to vie for the consumer's mindshare) while in New York City.
The Gateways class has resulted in internships and/or full-time jobs with companies such as Ogilvy & Mather, JetBlue, American Express, Sports Illustrated, MXM and Ralph Lauren. Other examples of organizations visited include Google, PepsiCo, Macy's, the New York Yankees, IBM, the Broadway League, Chobani and L'Oreal.
For more information, contact James Gaubert or Mary Anne Raymond, Ph.D.
European Perspectives on Marketing (Study-Abroad)
The European Perspectives on Marketing study-abroad program allows students to visit London and Paris to interact with multinational companies and trade organizations, experiences that cannot be replicated on Clemson's campus. The United Kingdom and France are international business hubs; 40% of the world's largest companies have headquarters in London, and the Paris region has the fifth-largest GDP in the world. In addition to meeting with businesses, students will have time to explore the many museums, theatres, restaurants, neighborhoods and other sights in these culturally and historically rich cities. Visiting London and Paris allows students to experience multiple distinct cultures and business environments.
Easy transportation into, out of, between and within the cities allows students to make the most of this 13-day program, as they earn credit for MKT 4270 (International Marketing). For information about upcoming programs, including travel dates, the application process, course requirements and costs, contact Lisa Papenfus.
Student Organizations
Find more information about student organizations and student advisory boards within the Wilbur O. and Ann Powers College of Business, including the Clemson University Marketing Association. More opportunities and organizations can also be found on TigerQuest.com.
