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Department of Marketing

Group of people holding Clemson tiger rag.

Welcome to the Department of Marketing

The Department of Marketing prepares students for professional careers in marketing, a field focused on the promotion, facilitation and maintenance of exchange relationships between an organization (its products, services and ideas) and its customers. Marketing is the revenue-generating activity of organizations and is critical to their success and survival. Because of marketing's vital role in economic health, there is a growing demand for well-educated marketing professionals. The marketing department has developed a reputation for its broad-based, interdisciplinary programs.

You can now view the latest edition of the Department of Marketing Newsletter. In this issue, you can learn more about alumni, student engagement, new faculty and more! Read the Fall 2023 issue or view past newsletters.

Marketing News

In the News

Professor Mary Anne Raymond, students shine at global marketing event

Marketing students and recent graduates presenting at the SMA Conference included, back row: Tanner Parsons, Helen McDowell, Bailey Hack, Hannah Maisel, Madison Allen; front row: Lauren Stabler and Melissa Nenninger.

Six female and one male student posing for picture.
Department of Marketing
Department of Marketing | 324 Wilbur O. and Ann Powers Hall, Clemson, S.C. 29634