The Clemson University licensing program began in 1982 as a result of increased requests to use University marks. Today, most universities and colleges have some form of licensing program. The Collegiate Licensing Company (CLC) is the nation’s leading collegiate trademark licensing and marketing company, assisting collegiate institutions in protecting, managing and developing their brands. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA (including the Men’s and Women’s Final Four, the College World Series and all NCAA Championships).