
Deep Orange 3
ENGINEERED BY:

POWERED BY:

DESIGNED BY:

For the third edition of Deep Orange, the goal was to develop a blank sheet fully functional hybrid mainstream sports car concept targeted towards Generation Y (Gen Y) with Mazda North American Operations as the primary sponsor and Art Center College of Design as the styling partner.
Deep Orange 3 will encompass the engineering and design of a 2015 concept vehicle for generation Y. Showcasing the next level of KODO design, this concept vehicle will have distinct Mazda brand personalities in an exceptionally functional packaging combined with sustainable vehicle performance and responsive handling.
DEEP ORANGE 3: Mazda Concept
BODY-IN-WHITE CONCEPT
It was chosen to explore the Industrial Origami® patented technology that allows using lighter gauge material folded into complex, innovative, high load-bearing structures, formed with simple, low cost fixtures, at the point of assembly. Developing the topology, geometry and functionality of the BiW required an intensive collaboration between design students and chassis, powertrain, NVH and occupant packaging engineering students while carefully balancing functional properties, design space, cost and weight. Once the properties and design targets were met, the complete sheet Folded Metal Technology (FMT) design was realized using aluminum and structural adhesives.

POWERTRAIN
A unique powertrain concept was derived based on extensive analyses of the Gen Y market. The data revealed that Gen Y, as an environmental conscious generation, is willing to invest in sustainable powertrain technologies and also has a significant interest in all-wheel-drive (AWD). Based on these findings, a through-the-road parallel hybrid powertrain concept with a manual transmission was conceptualized. The powertrain architecture comprises of a front-wheel-drive concept using a downsized turbocharge 4-cylinder internal combustion engine and a rear-wheel-drive concept using an electric machine. This configuration allows for regenerative braking, all-wheel-drive and power boost functionality.

SEATING
The unique interior-seating concept was derived from extensive analyses of Generation Y market segment based on surveys completed by owners of new cars and light trucks in the United States. The survey data clearly indicated that a significant portion of Gen Y would prefer a vehicle with 5 or more seating positions. The 6-seater interior concept was conceptualized to accommodate four full-sized 95th percentile male occupants and two 50th percentile male occupants in the middle seats using a 2-row, 3+3 seating configuration.
FROM CONCEPT TO COMPLETION
As part of the graduate automotive engineering program at CU-ICAR, students are given the unique opportunity to create and build a concept vehicle. The project showcases advanced technologies and provides students an opportunity to work directly with automotive industry partners and experience all phases of the product development process.







DO3 Team
Automotive Engineering Students

Michael Arant
Chasis Team Member

Bharat Bhanukumaran
Chasis Team Member

Lyderic Champetier
Visiting Intern Supporting Powertain Team

Chris D'Amico
Project Manager

Jashoua Ekandem
Supporting Role: In-Vehicle Infotainment

Patrik Frommann
Powertrain Team Member

Mandar Hazare
Supporting Role: Chassis Team Member

Puskar Joshi
Powertrain Team Member

Chris LaMance
BiW Team Member

Daniel Lind
Project Management

Bhavuk Makkar
Powertrain Manager

Prathamesh Marathe
BiW Manager

Fred Naaman
Exterior Styling

Aniket Patkar
BiW Team Member

Harsh Shah
Powertrain Team Member

Tejas Sonavane
Powertrain Team Member

Arees Uthayasurian
Interior Manager

Yubin Xi
Interior Team Manager
PARTNERS
The following organizations have provided generous support, in-kind contributions, and mentoring to achieve the objectives of Deep Orange 3.





















