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Department of Marketing

Important Contacts

Department Chair - Jennifer Siemens
Lead Advisor - Rob Massey and Kristy Lockhart
CU Marketing Association Advisor - Kristy Lockhart
Study Abroad Advisor - Rob Massey
Honors Advisor - Andy Poehlman

Related Links

Bachelor of Science in Marketing

Group of students standing together in New york..

The Bachelor of Science degree program in marketing helps students to develop an understanding of various aspects of marketing. The curriculum prepares students for professional marketing careers in industry, government or the nonprofit sector. Students are also well prepared for entrance into graduate studies in marketing, business administration, law or other programs. For students who want a general perspective of marketing, the curriculum provides a broad range of subjects with the flexibility to tailor courses by choosing areas that enhance career preparation in various areas of marketing. Subjects include promotional strategy, professional selling, sales management, public and nonprofit marketing, entrepreneurship, marketing research, product management, marketing management and international marketing. The marketing curriculum, whether approached from a general or specialized perspective, provides the conceptual, quantitative and analytical skills necessary to function in a dynamic business environment.

  • Internships

    Internships are a great opportunity to gain knowledge of the field. Internship opportunities are posted through the Michelin Career Center.

    Marketing majors can complete fall, spring, or summer internships for credit by signing up for MKT 4990 (fall and spring - one credit hour) or MKT 3990 (summer - three credit hours). Students apply to the course coordinator for preapproval of their internship, complete assignments based on the enrolled course requirements, and submit an employer evaluation.

    For more information, contact Amanda Cooper Fine.

  • Maymester in New York City

    The "Gateways to World Markets" course provides students with recognition and appreciation of the role marketing plays in effective management of today's organizations. Emphasis is placed on active learning through presentations by, and interaction with, industry professionals in New York City (NYC). Students examine components comprising the marketing function in these organizations. More importantly, students improve their understanding of how changing environmental forces affect business/marketing decisions as well as how marketing decisions are impacted by and/or impact other functional areas within the organization. Students also look for marketing insights gathered from the multitude of marketing activities (such as the spectaculars in Time Square to fashion marketing, to activities on the streets or small establishments that also try to vie for the consumer's mindshare) while in New York City.

    The Gateways class has resulted in internships and/or full-time jobs with companies such as Ogilvy & Mather, JetBlue, American Express, Sports Illustrated, MXM, and Ralph Lauren. Other examples of organizations visited include Google, PepsiCo, Macy's, the New York Yankees, IBM, the Broadway League, Chobani, and L'Oreal.

    For more information, contact James Gaubert or Mary Anne Raymond, Ph.D.

  • Student Organizations
    Find more information about student organizations and student advisory boards within the Wilbur O. and Ann powers College of Business, including the Clemson University Marketing Association. More opportunities and organizations can also be found on TigerQuest.com.

Important Contacts

Department Chair - Jennifer Siemens
Lead Advisor - Rob Massey and Kristy Lockhart
CU Marketing Association Advisor - Kristy Lockhart
Study Abroad Advisor - Rob Massey
Honors Advisor - Andy Poehlman

Related Links

Department of Marketing
Department of Marketing | 324 Wilbur O. and Ann Powers Hall, Clemson, S.C. 29634