Experiential Design Careers

Do you have a knack for creating spaces and experiences that captivate and inspire? A career in experiential design could be your calling! This field combines design thinking, storytelling, space planning and technology to craft memorable experiences that engage audiences on an emotional level.

What you'll learn:

Our graphic communications program will equip you with the skills and knowledge to excel in experiential design. You'll explore:

• Interactive communication: Integrate technology into your designs, creating interactive printed material, augmented reality experiences and engaging digital content.
• Learning through the senses: Design engaging and informative exhibits for museums, trade shows and other events that combine images, sounds, touch and motion.
• Navigating space: Guiding people around a space using graphics and layout should be effortless with visual communication elements like wayfinding, display design and digital tours that enhance the user experience.
• User journey: An experience is more than a single event at a given time. Designing the entire experience, from an invitation to graphics at the entrance to an interactive display, followed up with a social media post, is the user journey.

Career paths:

With a focus on experiential design, you can pursue diverse career opportunities, such as:

• Environmental graphic designer: Design visual communication systems for public spaces, corporate environments and retail settings.
• Exhibit designer: Create compelling exhibits that educate, entertain and leave a lasting impression.
• Experience designer: Craft holistic experiences that engage all the senses and create lasting memories.
• Interactive media designer: Develop interactive experiences for websites, immersive virtual environments and installations.

Why choose experiential design?

This field allows you to combine your creativity with your passion for creating meaningful experiences and managing complex projects. You'll have the opportunity to shape how people interact with brands, spaces, systems and information, translating into a positive experience that is better for everyone.