M.S. Program Information
Curriculum
The M.S. Marketing program requires completing 30 credit hours of graduate marketing and related coursework. Outlined below is a hypothetical program of study. The courses listed are subject to change depending on the courses being offered in the coming year.
| Course Designation | Course Numbers and Titles | Credits |
|---|---|---|
| Term: Summer II (Online, Asynchronous) | ||
| Required | MKT 8650 Seminar in Marketing Management | 3 |
| Required | MKT 8610 Marketing Research | 3 |
| Term: Fall (In-person) | ||
| Required | MKT 8700 Master's Research Project (Practicum) | 3 |
| Elective1 | MKT 8620 Marketing Analytics | 3 |
| Elective1 | MKT 8660 Selected Topics: Promotional Strategy | 3 |
| Elective1 | MKT 8660 Selected Topics: Digital Marketing | 3 |
| Elective1 | MKT 8880 Internship | 1-3 |
| Term: Spring (In-person) | ||
| Required | MKT 8700 Master's Research Project (Practicum) | 3 |
| Elective1 | MKT 8630 Consumer Behavior | 3 |
| Elective1 | MKT 6300 Product Management | 3 |
| Elective1 | MKT 8280 Services Marketing | 3 |
| Elective1 | MKT 8880 Internship | 1-3 |
1In consultation with the program director, students should identify a graduate course of interest. The course may be offered by the Department of Marketing (courses other than those required) or other departments at Clemson University.
Schedule
The schedule below describes dates and deadlines for the MS Marketing program. Year-specific dates will be communicated as relevant deadlines draw near.
| Date | Event |
|---|---|
| Application Season | |
| December | Applications due for full consideration |
| January-February | Applications reviewed |
| February-March | Acceptance decisions communicated |
| Summer Term | |
| June (late) | Virtual drop-in sessions with Directors |
| June (late) | Summer II/Mini C session begins – MKT 8650 |
| June (late) | Summer II begins – MKT 8610 |
| July (mid) | Summer II/Mini C session ends – MKT 8650 |
| August (early) | Summer II ends – MKT 8610 |
| Fall Term | |
| August (mid) | In-person orientation for MS Marketing |
| August (mid) | Graduate School orientation |
| August (late) | Fall semester begins |
| December | Fall semester ends |
| Spring Term | |
| January (early) | Spring semester begins |
| January (early) | Final GS2 form due to grad school |
| January (late) | Deadline to apply for Spring graduation |
| March (late) | Deadline to order graduation regalia |
| May (early) | Spring semester ends |
| May (early) | Graduation |
Short Courses and Workshops
In addition to required and elective courses, students will have the opportunity to participate in short courses and workshops pertaining to topics such as professional and career development, communications and special topics in marketing.
