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Graduate Program

M.S. Program Information

Curriculum

The M.S. Marketing program requires the successful completion of 30 credit hours of graduate marketing and related coursework. Outlined below is a hypothetical program of study. The courses listed are subject to change depending on the courses being offered in the coming year.

Course Designation Course Number and Title Credits
Term: Summer II1
Requirement MKT 8650 – Seminar in Marketing Management 3
Requirement MKT 8610 - Marketing Research 3
Term: Fall
Requirement MKT 8630 - Consumer Behavior 3
Requirement MKT 8660 – Selected Topics in Marketing 3
Requirement MKT 8700 – Master's Research Project (Practicum) 3
Elective2 Selected by student and Program Director 3
Term: Spring
Requirement MKT 8600 – Advanced Marketing Strategy 3
Requirement MKT 8660 – Selected Topics in Marketing 3
Requirement MKT 8700 – Master's Research Project (Practicum) 3
Elective2 Selected by student and Program Director 3

1 The designations of Summer/Fall/Spring are based on students completing the program on a full-time basis. For part-time students, the course of study will be determined in consultation with the Program Director.

2 In consultation with the Program Director, students should identify a graduate course of interest. The course may be offered by the Marketing department (courses other than those required) or other departments at Clemson University.

Schedule

A typical yearly schedule for the program is provided below. This schedule is subject to change.

Date Event
December 31 Applications due for full consideration for acceptance into program
January 1-31 Applications reviewed
February 15-28 Acceptance decisions communicated
Late June MS Marketing program orientation
Graduate School Online Onboarding
Late June1 Summer II term begins
July Career Workshop 1: Core competencies and personal branding
Early August1 Summer II term ends
Mid-August1 Graduate School orientation
September Career Workshop 2: Resume and cover letter
November Career Workshop 3: Job searching and networking
Early December1 Fall semester ends
Early January1 Spring semester begins
January2 Final GS2 Form due to grad school
January2 Deadline to apply for graduation
February Career Workshop 4: Interviewing
April2 Deadline to order graduation regalia
Late April1 Spring semester ends
Early May1 Graduation

1Date subject to University academic calendar

2Date subject to Graduate School

Short Courses and Workshops

In addition to required and elective courses, students will have the opportunity to participate in short courses and workshops pertaining to topics such as professional and career development, communications, and special topics in marketing.

Department of Marketing
Department of Marketing | 324 Wilbur O. and Ann Powers Hall, Clemson, S.C. 29634