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Resources / FAQ

To assist you with your communication needs, we have prepared several helpful resources and answers to commonly asked questions. If you require additional assistance or don't find what you are looking for, you may contact us by completing a Request for Service form.

Resources

Below is a link to download the updated logos for the University, CECAS, and each department.

▶  PNG format is most appropriate when a transparent background is needed.

▶  JPEG format works well for Microsoft applications like Word and PowerPoint.

▶  PDF format is most appropriate where a high-resolution image is needed for printing, embroidery, etc. PDF format is not compatible with Microsoft programs.

Download Brand Logos

Clemson's primary brand font, Trade Gothic Next LT, is free to University personnel and can be activated through your Adobe Creative Cloud account at fonts.adobe.com. You can find helpful instructions on the Adobe Creative Cloud Help Page. Licensed brand fonts that require purchase are available as noted below. More info can also be found in the Clemson Brand Guide.

  • Trade Gothic

    Trade Gothic Next LT

    Trade Gothic Next LT is the University's primary sans serif typeface. A "draftsman" font, this mechanical, tactile, and architectural font fits Clemson's work ethic and serves as the more blue-collar font of our font family.

  • Tiempos

    Tiempos

    Our primary serif typeface looks editorial yet fresh; traditional yet modern and innovative. Offering a wide range of faces, particularly in its text set, it is more legible than past typefaces, including Goudy. Its “fine” set of styles offer sharp serifs and high contrast, adding to the legibility.

  • Hoefler Text

    Hoefler Text

    Largely designed to optimize long-form copy to make it legible and comfortable for the reader, Hoefler Text identifies as an industry-standard serif for body text. Its form identifies as a classic Roman serif face for use in long-form print and on the web.

  • Old Hall

    Old Hall Slab Serif

    This custom display typeface, developed by Clemson University Relations, mirrors the architectural lettering found on historic campus buildings. It offers a nod to our distinguished history while lending a distinctive look to our brand font family.

  • DPA, MA

    Relation Script

    Relation Script should be used contextually, either for formal or decorative purposes, and not heavily used in branding applications. The relation might be considered an accent for display text, ornamental or embellishment purposes, and they are free and available through Clemson’s Adobe fonts CC license.

  • Bickman

    Bickman Script

    Bickman Script should be used contextually, either for formal or decorative purposes, and not heavily used in branding applications. Bickman might be considered an accent for display text, ornamental or embellishment purposes, and they are free and available through Clemson’s Adobe fonts CC license.

The following guide will assist you in setting up your email signature to adhere to Clemson's brand standards. Use the appropriate instructions for your system and then refer to the sample signature for details on fonts, sizes, and colors.


OUTLOOK FOR PC

1.  Download the CLEMSON EMAIL LOGO.

2.  Load Trade Gothic Next Fonts using Adobe Fonts. Franklin Gothic or Arial may be used as acceptable replacement fonts if you prefer to skip this step.

3.  Open the signature panel by either:

a.   selecting File/Options/Mail then selecting Signatures (third from the top) or

b.   opening a new email message, select signature from the ribbon, then signatures.

4.  Inside the signature window, you will select new.

5.  Type in your contact info and style the text according to the instructions below. Be sure to create a hyperlink from the CLEMSON logo to https://www.clemson.edu and another from the words "College of Engineering, Computing and Applied Sciences" to https://www.clemson.edu/cecas  


OUTLOOK FOR MAC

1.  Download the CLEMSON EMAIL LOGO.

2.  Load Trade Gothic Next Fonts using Adobe Fonts. Franklin Gothic or Arial may be used as acceptable replacement fonts if you prefer to skip this step.

3.  Open the signature panel by selecting Outlook > Preferences and then Signatures.

a.   selecting File/Options/Mail then selecting Signatures (third from the top) or

b.   opening a new email message, select signature from the ribbon, then signatures.

4.  Inside the signature window, click the "+" icon to create a new signature.

5.  Type in your contact info and style the text according to the instructions below. Be sure to create a hyperlink from the CLEMSON logo to https://www.clemson.edu and another from the words "College of Engineering, Computing and Applied Sciences" to https://www.clemson.edu/cecas  


APPLE MAIL

1.  Download the CLEMSON EMAIL LOGO.

2.  Load Trade Gothic Next Fonts using Adobe Fonts. Franklin Gothic or Arial may be used as acceptable replacement fonts if you prefer to skip this step.

3.  Open the signature panel by either:

a.   selecting File/Options/Mail then selecting Signatures (seventh tab) or

b.   opening a new email message, select signature from the ribbon, then Edit Signatures.

4.  Select your exchange account and then click the "+" icon.

5.  Use the right option-click to access the dropdown menu and select show fonts/color as needed to style the text according to the instructions below. Be sure to create a hyperlink from the CLEMSON logo to https://www.clemson.edu and another from the words "College of Engineering, Computing and Applied Sciences" to https://www.clemson.edu/cecas  


email signature sample

Text color can be changed in the color pop-up menu. Select "more colors" and under the custom menu choose "RGB" as your color model. Use the color values for orange: Red = 245; Green = 102; Blue = 0

We have several templates available which reflect the new branding to assist in the creation of common documents. You can download those from the list below.

PowerPoint Template – This template includes master slides for creating new slides. This template was created using standard fonts that should be common to all versions of PowerPoint (PC or Mac).

CECAS Letterhead Word Template – MS Word Template of our standard departmental letterhead.

When creating traditional or electronic documents for dissemination in any media format, the Clemson University Brand Guide should be strictly adhered to for proper and consistent presentation of the College brand. The PROMO Group is available to help by answering any questions you may have as well as to assist with the creation of any promotional communications.

VIEW BRAND GUIDE

Below is a link to download several CECAS-themed zoom backgrounds.

ZOOM BACKGROUNDS

Frequently Asked Questions

Solving a real-world problem. The more relatable to the general public your work is, the better. For example, could your research help people lose weight, help stroke victims recover, or lead to paint that repairs itself like skin? 

Timeliness. Are you an expert on a topic that you saw on today’s front page? It could be worth offering you as an expert or putting together a release.

The cool factor. This is intangible but can help capture attention. Does your research fire people’s imaginations? Good examples include research involving outer space, seahorse-inspired robots, and students making animated films.

Prestige. We’re always interested in putting together stories when your work appears in highly prestigious journals, such as Science and Nature, or when you win highly prestigious awards.

Large dollar amounts. Money isn’t the only factor, but the higher the dollar amount, the more attention-grabbing the story. 

Economic development. Could your research, conference, or other work help create jobs or go the extra mile in making people employable? 

A story behind the story. For example, did you have to go to extraordinary lengths to do your research or win your award? Or were you inspired to do your research because of an emotional event you’re willing to share with a mass audience?

Keep the release simple. TV news tries to communicate at about a 3rd-grade level, while print news is at a 6th-grade level. This is how they reach the widest possible audience. We highly suggest avoiding technical and insider language whenever possible. 

Show how you’re solving real-world problems. Researchers are often so ahead of the curve; they’re working on problems the general public hasn’t yet heard are problems. It helps to include a few paragraphs near the top of the release that gives an overview of the problem and the impact. This helps put your research in context and makes it relatable to people who are not engineers and scientists.

Offer great visuals. We improve our chances of getting coverage by scheduling time for news crews to get shots of you at work. Lab shots are great because they provide context and give people a sense of where you work. It’s even better if we can show people things they have never before seen or show them familiar things in a new light.

If it sounds like a good idea, go for it! We are available to proofread the story to ensure that you and the college are well represented. Email the proposed release to Paul Alongi at palongi@clemson.edu. We can also help provide pictures to supplement the release.

Be honest.

Return emails and calls as soon as possible. Reporters are working under tight deadlines. A returned call or email is very much appreciated, even if it’s just to say, “Sorry, not available today. Can we talk next week?” Of course, it’s preferable to grant the interview at the time approached whenever possible.

Speak simply. Reporters are trying to tell your story to an audience that includes many non-engineers and non-scientists and many whose education has not reached your level.

What to wear. Business casual is usually most appropriate. There is no need to put on a suit unless that is what you normally wear. Avoid jeans, T-shirts, and other casual wear. When you’re on TV, avoid solid black, solid white, or extremely busy patterns. It’s always appreciated when you wear Clemson colors or something with a Tiger Paw. When in the lab, please wear any necessary safety equipment.

On TV. Talk to the reporter and try to forget the camera is there. If something didn’t come out quite the right way, you could ask the reporter to repeat it, and they will usually accommodate. When the photographer is getting shots of you working in the lab, try to ignore the camera and do what you normally would.

Brand Guide

brand-guideline