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Resources / FAQ

In an effort to assist you with your communication needs we have prepared several helpful resources as well as answers to commonly asked questions. If you require additional assistance or don't find what you are looking for, you may contact us by completing a Request for Service form.

Resources

Below are links for downloading several formats of the CECAS logo as well as logos for each department.

College (CECAS) Logo

Departmental Logos

PROMO Group has created several standard and acceptable e-mail signatures that you can use as a template for your e-mail correspondence. Please load the brand fonts if you do not already have them on your sytem, read the instructions carefully, and use the appropriate signature template for your system.

E-mail Signature Template

We have made several templates available which reflect CECAS branding to assist in the creation of common documents. You can download those from the list below.

Powerpoint Template (CECAS Brand)

This template includes master slides both with and without a background image. There is also an “Images” folder that includes several brand approved photos that can be used to change out the background image. NOTE: This template was created using standard fonts that should be common to all versions of Powerpoint (PC or Mac).

When creating traditional or electronic documents for dissemenation in any media format, the CECAS Brand Guide should be strictly adhered to for proper and consistent presentaton of the College of Engineering and Science brand. DOWNLOAD. The PROMO Group is available to help by answering any questions you may have as well as to assist with the creation of any promotional communications.

Frequently Asked Questions

Solving a real-world problem. The more relatable to the general public your work is, the better. For example, could your research help people lose weight, help stroke victims recover or lead to paint that repairs itself like skin? 

Timeliness. Are you an expert on a topic that you saw on today’s front page? It could be worth offering you as an expert or putting together a release.

The cool factor. This is intangible but can help capture attention. Does your research fire people’s imaginations? Good examples include research involving outer space, seahorse-inspired robots and students making animated films.

Prestige. We’re always interested in putting together stories when your work appears in highly prestigious journals, such as Science and Nature, or when you win highly prestigious awards.

Large dollar amounts. Money isn’t the only factor, but the higher the dollar amount, the more attention-grabbing the story will be. 

Economic development. Could your research, conference or other work help create jobs or go the extra mile in making people employable? 

A story behind the story. For example, did you have to go to extraordinary lengths to do your research or win your award? Or were you inspired to do your research because of an emotional event that you’re willing to share with a mass audience?

Keep the release simple. TV news tries to communicate at about a 3rd-grade level, while print news is at about a 6th-grade level. This is how they reach the widest possible audience. We highly suggest avoiding technical and insider language whenever possible. 

Show how you’re solving real-world problems. Researchers are often so ahead of the curve, they’re working on problems the general public hasn’t yet heard are problems. It helps to include a few paragraphs near the top of the release that give an overview of the problem and the impact. This helps put your research in context and makes it relatable to people who are not engineers and scientists.

Offer great visuals. We improve our chances of getting coverage by scheduling time for news crews to get shots of you at work. Lab shots are great because they provide context and give people a sense of where you work. It’s even better if we can show people things they have never before seen or show them familiar things in a new light.

If it sounds like a good idea, go for it! We are available to proofread the story to ensure that you and the college are well represented. Email the proposed release to Ron Grant at rgrant@clemson.edu or Paul Alongi at palongi@clemson.edu. We can also help provide pictures to supplement the release.

Be honest.

Return emails and calls as soon as possible. Reporters are working under tight deadlines. A returned call or email is very much appreciated even if it’s just to say, “Sorry, not available today. Can we talk next week?” Of course, it’s preferable to grant the interview at the time approached whenever possible.

Speak simply. Reporters are trying to tell your story to an audience that includes large numbers of non-engineers and non-scientists and many whose education has not reached your level.

What to wear. Business casual is usually most appropriate. There is no need to put on a suit unless that is what you normally wear. Avoid avoid jeans, T-shirts and other casual wear. When you’re going to be on TV, avoid solid black, solid white or extremely busy patterns. It’s always appreciated when you wear Clemson colors or something with a Tiger paw. When in the lab, please wear any necessary safety equipment.

On TV. Talk to the reporter and try to forget the camera is there. If something didn’t come out quite the right way, you can ask the reporter to say it again, and he or she will usually accommodate. When the photographer is getting shots of you working in the lab, try to ignore the camera and do what you normally would.

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