Skip to content

Wilbur O. and Ann Powers College of Business

Profile Information

Angeline Scheinbaum

Angeline Close Scheinbaum

Dan Duncan Professor of Sports Marketing
Associate Professor of Marketing

Office: 330H Wilbur O. and Ann Powers Hall
Phone: (512) 788-2480
Personal Website:


 Educational Background

    Ph.D. Marketing
    The University of Georgia 2006

    M.M.C. Advertising
    The University of Georgia 2002

    A.B.J. Advertising
    The University of Georgia 2000

Courses Taught

  • Sports Marketing, Services Marketing
  • Teaching experience: Doctoral Research Methods II, Doctoral Independent Study, Graduate Consumer Behavior, Graduate Integrated Communications Management, MBA Marketing Opportunity Analysis, Campaigns, Advanced Marketing Management, Integrated Communications Management, Advertising Problems, Advertising Management, Integrated Marketing Communications, International Marketing, Special Topics in Marketing, Professional Sales, Marketing Research, Marketing Management, Psychology of Advertising


Angeline Close Scheinbaum is a scholar of consumer behavior, integrated brand promotion, and sponsorship/experiential marketing in sectors of sports and social media/online consumer behavior. Her research is often based in industry experience in sports marketing with event sponsors such as Dodge, Ford, VW, Toyota, Shell, Lexus, Suzuki, Mazda, USA Cycling, and AT&T. Professor Scheinbaum is an author or editor of books including: Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports & Event Marketing, Online Consumer Behavior: Theory & Research in Social Media, Advertising & E-Tail, and The Dark Side of Social Media: A Consumer Psychology Perspective. Dr. Scheinbaum publishes in rigorous journals and her research has earned awards including the American Marketing Association Sports SIG Paper of the Year and The Academy of Marketing Science’s M. Wayne Delozier Best Conference Paper Award. She has experience mentoring and publishing with doctoral students. She serves on the Editorial Review Boards for Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Business Research and as a reviewer for Journal of Marketing and Journal of Consumer Research. She served the American Marketing Association as Chair of CBSIG, served the Academy of Marketing Science in elected and appointed roles and is a member of the Association for Consumer Research, Sport Marketing Association, and American Academy of Advertising. Prior to Clemson, she served as Associate Director of Research for the Center for Sports Communication & Media at The University of Texas at Austin.

Research Interests

  • Consumer Behavior/Consumer Psychology
  • Integrated Brand Promotion/Branding
  • Sponsorship/Experiential Marketing
  • Sectors: Sports, Social Media

Research Publications

  • Kukar-Kinney, M. , A.C. Scheinbaum, Olanrewaju, O., Carlson, J. & He, H. (2022). A model of online shopping cart abandonment: Evidence from e-tail click-stream data. Journal of the Academy of Marketing Science. In Press.
  • Wang, B., Scheinbaum, A.C., Li, S. & A. Krishen (2022). How affective evaluation and tourist type impact event marketing outcomes: Field studies in experiential marketing. Journal of Advertising. In Press.
  • Scheinbaum, A.C., Krishen, A.S. & R. Lacey (2022). The role of faraway fans on event sponsorship: Why sponsor patronage is stronger among fans who travel far to events. Journal of Advertising Research. 62(1), 49-61.
  • Scheinbaum, A. C., Shah, P., Kukar Kinney, M., & Copple, J. (2020). Regret and nonredemption of daily deals: Individual differences and contextual influences. Psychology & Marketing. 37(4), 535-555.
  • Hwang, A. H. C., Oh, J., & Scheinbaum, A. C. (2020). Interactive music for multisensory e?commerce: The moderating role of online consumer involvement in experiential value, cognitive value, and purchase intention. Psychology & Marketing. 37(8), 1031-1056.
  • Scheinbaum, A. Close, Lacey, R. & Drumwright, M. (2019). Social responsibility and event-sponsor portfolio fit: Positive outcomes for events and brand sponsors. European Journal of Marketing. 53(2), 138-163.
  • Wang, S. & Scheinbaum, A. Close (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research. 58 (1), 16-32.
  • Scheinbaum, A. Close, Hampel, S., & Kang, M.H. (2017). Future developments in IMC: Why e-Mail with video trumps text-only e-mail for brands. European Journal of Marketing. 51 (3), 627-645.
  • Scheinbaum, A. Close, Lacey, R. & Liang, Ming Ching (2017). Communicating corporate responsibility to fit consumer perceptions: How sincerity drives event and sponsor outcomes. Journal of Advertising Research. 57 (4), 410-421.
  • Krishen, A.S., Rasche, R., Scheinbaum, A. Close, Kachoo, P. & Sastry, S. S. (2017). A power-responsibility equilibrium framework for fairness: Understanding consumers’ implicit privacy concerns for location-based services. Journal of Business Research. 73 (2), 20-29.
  • Scheinbaum, Angeline Close (2016). Digital engagement: Opportunities and risks for sponsors marketing via mobile and digital platforms. Journal of Advertising Research. 56 (4), 341-345.
  • Kukar-Kinney, M., Scheinbaum, A. Close, & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research. 69 (2), 691-699.
  • Scheinbaum, A. Close & Lacey, R. (2015). Event social responsibility: A note to improve outcomes for sponsors and events. Journal of Business Research. 68(9), 1982-1986.
  • Pounders, K.R., Babin, B.J. & Close, A.G. (2015). All the same to me: Outcomes of aesthetic labor performed by front-line service providers. Journal of the Academy of Marketing Science. 43 (6), 670-693.
  • Close, A.G. & Lacey, R. Fit Matters? (2013). Asymmetrical impact of effectiveness on sponsors and event marketers. Sport Marketing Quarterly. 22(2), 71-82.
  • Lacey, R. & Close, A.G. (2013). How fit connects service brand sponsors with consumers’ passions for sponsored events. International Journal of Sports Marketing and Sponsorship. 14 (3), 212-228.
  • Fowler, A.R. & Close, A.G. (2012). It ain’t easy being green: Bridging the gap among macro, meso, and micro agendas. Journal of Advertising. 41(4), 119-132.
  • Close, A.G., Guidry Moulard, J. & Monroe, K. (2011). Establishing human brands: Determinants of placement success for first faculty positions in marketing. Journal of the Academy of Marketing Science. 39(6), 922-941.
  • Close, A.G. & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research. 63(10), 986-992.
  • Kukar-Kinney, M. & Close, A.G. (2010). The determinants of consumers' shopping cart abandonment. Journal of the Academy of Marketing Science. 38(2), 240-250.
  • Close, A.G. & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research. 63(10), 986-992.
  • Close, A.G., Krishen, A.S., & LaTour, M. (2009). This event is me! How consumer-event congruity leverages sponsorship. Journal of Advertising Research. 49 (3), 271-284.
  • Close, A.G. & Zinkhan, G. (2009). Market resistance and Valentine's Day events. Journal of Business Research. 62(2), 200-207.
  • Lacey, R., Sneath, J.Z., Finney, R.Z. & Close, A.G. (2007). The impact of repeat attendance on event sponsorship effects. Journal of Marketing Communications. 13(4), 243-255.
  • Sneath, J.Z., Finney, R.Z., Lacey, R. & Close, A.G. (2006). Balancing act: Proprietary and non-proprietary sponsored events. Marketing Health Services. 26(1), 27-32.
  • Close, A.G., Finney, R.Z., Lacey, R. & Sneath, J.Z. (2006). Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brand. Journal of Advertising Research. 46(4), 420-433.
  • Sneath, J. Z., Finney, R.Z. & Close, A.G. (2005). An IMC approach to event marketing: The effects of sponsorship and experience on customer attitudes. Journal of Advertising Research. 45(4), 373-381.
  • Close, A.G., Dixit, A. & Malhotra, N. (2005). Chalkboards to cybercources: The Internet in marketing education. Marketing Education Review. 15(2), 81-94.
  • Scheinbaum, A. Close, O'Guinn, T & R. Semenik (2023). Advertising and Integrated Brand Promotion, 9th Ed. Mason OH: Cengage. Forthcoming
  • O’Guinn, T., C. Allen, Scheinbaum, A. Close & R. Semenik (2019). Advertising and Integrated Brand Promotion, 8th Ed. Mason OH: Cengage. ISBN 978133711021
  • Scheinbaum, A. Close (Ed). (2018). The Dark Side of Social Media: A Consumer Psychology Perspective. New York, NY: Routledge. ISBN 978-1138052567
  • Hoyer, W., MacInnis, D., Pieters, R. & Scheinbaum, A. Close (2018). Mind Tap Marketing for Consumer Behavior, 7th ed. Mason OH: Cengage. ISBN 9781305640085 (digital content)
  • O’Guinn, T., Allen, C., Semenik, R. J. & Scheinbaum, A. Close (2015). Advertising and Integrated Brand Promotion 7th Ed. Mason OH: Cengage. ISBN 9781285187815
  • Close, Angeline. G. (Ed.). (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail. New York, NY: Routledge. ISBN 9781848729698
  • Kahle, L.R. & Close, Angeline. G. (Eds.). (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York: Routledge. ISBN 9780415873581


Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634