Skip to main content

Faculty and Staff Profile

Angeline Close Scheinbaum

Dan Duncan Professorship in Sports Marketing
Associate Professor of Marketing

Office: 355D Sirrine Hall
Phone: (512) 788-2480
Personal Website:

 Educational Background

Ph.D. Marketing
The University of Georgia 2006

M.M.C. Advertising
The University of Georgia 2002

A.B.J. Advertising
The University of Georgia 2000

 Courses Taught

Services Marketing
Teaching experience: Doctoral Research Methods II, Doctoral Independent Study, Graduate Consumer Behavior, Graduate Integrated Communications Management, MBA Marketing Opportunity Analysis, Campaigns, Advanced Marketing Management, Integrated Communications Management, Advertising Problems, Advertising Management, Integrated Marketing Communications, International Marketing, Special Topics in Marketing, Professional Sales, Marketing Research, Marketing Management, Psychology of Advertising


Angeline Close Scheinbaum is a scholar of consumer psychology, integrated brand promotion, and sponsorship/experiential marketing in sectors of sports and social media/online consumer behavior. Her research is often based in industry experience in sports marketing with event sponsors such as Dodge, Ford, VW, Toyota, Shell, Lexus, Suzuki, Mazda, USA Cycling, and AT&T. Professor Scheinbaum is an author or editor of books including: Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports & Event Marketing, Online Consumer Behavior: Theory & Research in Social Media, Advertising & E-Tail, and The Dark Side of Social Media: A Consumer Psychology Perspective. Dr. Scheinbaum has published thirty journal articles and her research has earned awards including the American Marketing Association Sports SIG Paper of the Year and The Academy of Marketing Science’s Best Paper Award. She has experience mentoring and publishing with doctoral students. She serves on the Editorial Review Boards for Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Business Research and as ad-hoc reviewer for Journal of Marketing and Journal of Consumer Research. She served the American Marketing Association as Chair of CBSIG, serves the Academy of Marketing Science as Director of Social Media and is a member of the Association for Consumer Research. Prior to Clemson, she served as Associate Director of Research for the Center for Sports Communication & Media at The University of Texas at Austin.

 Research Interests

Consumer Psychology/Consumer Behavior
Integrated Brand Promotion/Branding
Sponsorship/Experiential Marketing
Sectors: Sports, Social Media

 Research Publications

Scheinbaum, A. Close, Lacey, R. & Drumwright, M. (2019). Social responsibility and event-sponsor portfolio fit: Positive outcomes for events and brand sponsors. European Journal of Marketing. 53(2), 138-163.

Wang, S. & Scheinbaum, A. Close (2018). Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertise. Journal of Advertising Research. 58 (1), 16-32.

Scheinbaum, A. Close, Hampel, S., & Kang, M.H. (2017). Future developments in IMC: Why e-Mail with video trumps text-only e-mail for brands. European Journal of Marketing. 51 (3), 627-645.

Scheinbaum, A. Close, Lacey, R. & Liang, Ming Ching (2017). Communicating corporate responsibility to fit consumer perceptions: How sincerity drives event and sponsor outcomes. Journal of Advertising Research. 57 (4), 410-421.

Krishen, A.S., Rasche, R., Scheinbaum, A. Close, Kachoo, P. & Sastry, S. S. (2017). A power-responsibility equilibrium framework for fairness: Understanding consumers’ implicit privacy concerns for location-based services. Journal of Business Research. 73 (2), 20-29.

Scheinbaum, Angeline Close (2016). Digital engagement: Opportunities and risks for sponsors marketing via mobile and digital platforms. Journal of Advertising Research. 56 (4), 341-345.

Kukar-Kinney, M., Scheinbaum, A. Close, & Schaefers, T. (2016). Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements. Journal of Business Research. 69 (2), 691-699.

Scheinbaum, A. Close & Lacey, R. (2015). Event social responsibility: A note to improve outcomes for sponsors and events. Journal of Business Research. 68(9), 1982-1986.

Pounders, K.R., Babin, B.J. & Close, A.G. (2015). All the same to me: Outcomes of aesthetic labor performed by front-line service providers. Journal of the Academy of Marketing Science. 43 (6), 670-693.

Close, A.G. & Lacey, R. Fit Matters? (2013). Asymmetrical impact of effectiveness on sponsors and event marketers. Sport Marketing Quarterly. 22(2), 71-82.

Lacey, R. & Close, A.G. (2013). How fit connects service brand sponsors with consumers’ passions for sponsored events. International Journal of Sports Marketing and Sponsorship. 14 (3), 212-228.

Fowler, A.R. & Close, A.G. (2012). It ain’t easy being green: Bridging the gap among macro, meso, and micro agendas. Journal of Advertising. 41(4), 119-132.

Close, A.G., Guidry Moulard, J. & Monroe, K. (2011). Establishing human brands: Determinants of placement success for first faculty positions in marketing. Journal of the Academy of Marketing Science. 39(6), 922-941.

Close, A.G. & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research. 63(10), 986-992.

Kukar-Kinney, M. & Close, A.G. (2010). The determinants of consumers' shopping cart abandonment. Journal of the Academy of Marketing Science. 38(2), 240-250.


O’Guinn, T., C. Allen, Scheinbaum, A. Close & R. Semenik (2019). Advertising and Integrated Brand Promotion, 8th Ed. Mason OH: Cengage. ISBN 978133711021

Scheinbaum, A. Close (Ed). (2018). The Dark Side of Social Media: A Consumer Psychology Perspective. New York, NY: Routledge. ISBN 978-1138052567

Hoyer, W., MacInnis, D., Pieters, R. & Scheinbaum, A. Close (2018). Mind Tap Marketing for Consumer Behavior, 7th ed. Mason OH: Cengage. ISBN 9781305640085 (digital content)

O’Guinn, T., Allen, C., Semenik, R. J. & Scheinbaum, A. Close (2015). Advertising and Integrated Brand Promotion 7th Ed. Mason OH: Cengage. ISBN 9781285187815

Close, Angeline. G. (Ed.). (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail. New York, NY: Routledge. ISBN 9781848729698

Kahle, L.R. & Close, Angeline. G. (Eds.). (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York: Routledge. ISBN 9780415873581


Amazon Author Central
Google Scholar