Reed Kracke

Partner, Asana Partners

Contact
ABRED
Email: rkracke@asanapartners.com

Reed is a Partner at Asana Partners based in Charlotte, North Carolina. Asana Partners is a vertically integrated real estate investment firm with more than $6.9 billion in assets under management. The firm focuses on investing and creating value in vibrant, dynamic mixed–use neighborhoods throughout the United States.

Reed is focused on the strategy and execution of the firm’s development activities, which include transforming assets through redevelopment and ground-up densification. Additionally, he oversees investment activity across select target markets. Reed serves on the Executive Committee and Investment Committee and has 17 years of commercial real estate and private equity experience in organizational development, capital raising, development, joint ventures, acquisitions, dispositions, leasing, and asset management.

Prior to joining Asana Partners in 2016, Reed spent six years at EDENS, a privately held REIT, where he most recently was Vice President of Development, focused on mixed-use projects. He began his career with Accenture.

Reed graduated from the University of Richmond with a Bachelor of Science degree in Business Administration with a concentration in Economics.