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Our People

The Core Of Our Success

The Core Of
Our Success

As an interdisciplinary center, there are always a variety of ongoing projects and partnerships utilizing the SMLC. Learn more about the people conducting some of this cutting-edge research.

SMLC Leadership

Joseph P. Mazer, Ph.D., Directory SMLCJoseph P. Mazer, Ph.D., Director,

Dr. Joseph P. Mazer is an Associate Professor and Chair of the Department of Communication at Clemson University. He is also the Director of the Social Media Listening Center, a state-of-the-art interdisciplinary research and teaching facility that seeks to monitor, measure, and engage in social media conversations from across the web and provide learning, teaching, research, and partnership opportunities to students, faculty, collaborative research partners, and external clients.

Dr. Mazer’s research interests include communication in teaching and learning contexts, social media and new technologies, communication in interpersonal relationships, and measurement issues and trends in communication research. He has authored or co-authored over 70 research articles, book chapters, and books and has been ranked in the top 1% of prolific scholars in the communication discipline for the past 10 years, according to studies published in Communication Education, a national journal published by the National Communication Association. A July 2017 study named him among the top five influential scholars in instructional communication. His research has been funded by the National Science Foundation and other organizations and discussed in media outlets, including USA Today, Chronicle of Higher Education, and ESPN. He joins William Seiler and Melissa Beall as a member of the authorship team for Communication: Making Connections, a top-selling introductory communication course textbook (in its 11th edition) published by Pearson. His research has been recognized through top paper and panel awards from the National Communication Association and Central States Communication Association and through the Lightsey Fellowship, Dean’s Award for Excellence in Research, and the University Research, Scholarship and Artistic Achievement Award at Clemson University.

Throughout his career, he taught a wide variety of undergraduate and graduate courses including Communication Theory, Quantitative Research Methods, Interpersonal Communication, and Social Media Analytics. The quality of Dr. Mazer’s work as a teacher and mentor has garnered multiple honors, including the Outstanding New Teacher Award given to individuals early in their career who show distinction as teachers (2013, Central States Communication Association); the Outstanding Professor of the Year Award given by the Clemson University Department of Communication Studies undergraduate student body for excellence in teaching and dedication to student success (2012, Dr. Mazer was the first recipient of this award); and a Faculty-in-Residence appointment (2014-2016, Clemson University) to provide leadership on faculty-student interaction outside of the classroom and increase the personalization of the residence halls.

Dr. Mazer is an active member of the National Communication Association and Central States Communication Association where he has held several leadership roles. He is currently a member of the NCA Teaching and Learning Council and former Chair of the Instructional Development Division of NCA. He is serving a three-year term as Editor of the Basic Communication Course Annual and recently completed a term as Consulting Editor for Forums for Communication Education. Dr. Mazer serves on editorial boards for several journals in the communication discipline and completed terms as Associate Editor of the Basic Communication Course Annual and Journal of the Scholarship of Teaching and Learning.

Dr. Mazer received his Ph.D. in Communication Studies from Ohio University, a master’s degree in Communication from Illinois State University, and a bachelor’s degree in Mass Communication from Mansfield University. He is the inaugural recipient of the Outstanding Young Graduate Alumnus Award from the faculty in Illinois State University’s School of Communication.


William Joseph HendersoWill Henderson, Associate Director, Lecturer

Will Henderson joined the Department of Communication as Associate Director of the Social Media Listening Center in 2019. He brings a range of industry experience. He previously served as a social media strategist and has experience as a social media consultant for several non-profit and marketplace companies. In these roles, he mentored and supervised teams consisting of graphic designers, web and content curators, video editors, and freelance photographers, in addition to deploying social media strategies and analytics.

Henderson earned his master’s degree in media management, with a concentration in social media management, from Arkansas State University in 2019. His research on using online communities as complimentary therapy for individuals with self-damaging behaviors was presented at the Southern States Communication Association Conference in 2019. At Clemson, he teaches the undergraduate social media analytics course and provides leadership for the SMLC’s many projects and client relationships. In this position, he trains and prepares students in his classes, assists faculty members with research projects, and engages with industry partners.