Our Team

Stephen Croucher, Ph.D., Director

Stephen M. Croucher, Ph.D., is a professor of communication at Clemson University. He studies organizational and intercultural communication. He has authored more than 135 peer-reviewed journal articles in journals such as Communication Monographs, Management Communication Quarterly, Journal of Applied Communication Research, Communication Education, International Journal of Conflict Management, Vaccines and Mass Communication and Society. He has authored/co-edited more than 15 books and given keynote addresses in more than 25 nations. He serves on the editorial boards of various journals and served as the editor of the Journal of Intercultural Communication Research, Speaker and Gavel, and Frontiers in Communication. He is the editor of the Review of Communication and editor-elect for Communication Monographs. He is a Fellow of the International Communication Association. He has held various leaderships positions in the National Communication Association, International Communication Association and the World Communication Association. He is currently the newly re-elected President of the World Communication Association.

Enamul Kabir, Ph.D., Research Associate

Enamul Kabir, Ph.D., recently earned his Ph.D. in media and communication from Bowling Green State University, Ohio. He holds a master's degree in communication studies from Minnesota State University and currently serves as a Research Associate in the Social Media Listening Center at Clemson University. Dr. Kabir's research delves into understanding how online interaction patterns affect marginalized ethnic identities, public health, and the environment. His prior research utilized novel computational techniques for social media data analytics in the realms of hate and counter-hate discourse, misinformation, and democratic participation.

Dr. Kabir is also engaged in teaching and leading workshops on the application of computational methods to handle big data. The topics covered in these sessions span from topic modeling to conducting supervised machine-learning-based thematic analyses.

Jessica Hoffman, Associate Director

Jessica Hoffman is currently the Associate Director of the Social Media Listening Center and a Lecturer in the Department of Communication. She completed her M.S. in Communication Management from the University of North Florida and her B.A. in Strategic Communication from Flagler College. She is also currently a Ph.D. Candidate at the University of Central Florida. Her primary research focuses on risk and crisis communication, social media, PR, and nonprofit management. She is also an active member and a Fundraising and Digital Media Strategist for the International Crisis & Risk Communication Association.

Kimberly Brooks, Graduate Research Assistant

Kimberly Brooks is a graduate of Clemson University with a degree in Sociology and a minor in Sports Communication. She was active in Greek life on campus, holding many leadership positions during her undergraduate experience. Her research interests lie in Media Communication and Social Media Analytics, in particular how parasocial relationships affect moral behavior of consumers in a digital space. She is currently a graduate student in Clemson’s M.A. Communication program.