Digital Marketing

Submission Policies

• Only recognized student organizations and campus departments may submit digital signage for the residential communities.
• The name and contact information of the organization/department sponsoring the program or event must be included in all messages.
• All Clemson University content submissions must follow the University brand guidelines.
• Content must be submitted a minimum of two weeks prior to posting date.
• Two weeks is the maximum time that signage can be displayed
• Acceptable subject matter and content is an upcoming event, promotion, campus life information, department update, current event or safety/security.

Required Content Standards

• Clemson’s Web Accessibility Portal
• Guidance on Web Accessibility and the ADA
• Understanding Color Contrast (WCAG standard)
• Flashing Content (WCAG standard)
• Captioning Basics
• Color Contrast Analyzer Tool
• Use of Color (WCAG standard)

• Messages that are off-brand, infringe someone’s rights or violate the law, will not be displayed.
• Simplify your message for quick understanding and ensure text is large enough for easy reading from a distance, adjusting font size as needed for clarity.
  • Use short headlines (10 words or fewer).
  • Keep secondary text brief (15 words or fewer).

Approved specs and supported file types:

• All signage must use the dimensions 1920 x 1080.
• .JPG, .JPEG,.PNG/.TIFF, .GIF, .PPT*/.PPTX*, .MP4, .M4V

*Powerpoint transitions: MORPH, CUT, FADE, PUSH, WIPE, SPLIT, REVEAL, RANDOM BARS, SHAPE, UNCOVER, COVER, DISSOLVE, CHECKERBOARD, BLINDS, CLOCK, COMB

Residential Digital Signage

Clemson Home’s residential digital signage is an excellent way for departments and student organizations to advertise and promote events directly to residential students. This digital signage is strategically placed in high-traffic areas such as lobbies, elevators, area desks, and the Douthit Hub, ensuring maximum visibility.
Submissions can be tailored to reach all residential areas or targeted specifically to primarily First-Year communities, Bridge to Clemson housing, or continuing student housing. By leveraging this platform, you can effectively engage with the residential student community and boost participation in your events.

Community Communications App

The community communications app(Band) is a versatile residential communications tool perfect for promoting your digital content. This app works as an announcement and group messaging app within each of our residential communities. With two ways to share your message—through the Residential Life Calendar or direct posts—you can effectively reach your target audience.
Keep in mind that Band content is more selective than digital signage, and all postings require a request for approval. This ensures that only the most relevant and engaging information is being pushed out through the platform.
Just submit your content through the form and if it is approved, we’ll post it on the appropriate channels.

Locations

• Barnett Hall - first floor entrance

• Benet Hall - second floor entrance

• Byrnes Hall (2) - first floor near elevators

• Calhoun Courts Commons Building (2) - ground floor near classroom and first floor entrance

• Cope Hall - second floor entrance

• Cribb Hall - ground floor near elevators

• DesChamps Hall (2) - near West Campus Area Desk and first floor residential area entrance

• Douthit Hills A - first floor entrance near hallway

• Douthit Hills B (2) - first floor next to room 107 and room 119

• Douthit Hills C (2) - ground floor next to room 15 and first floor near room 103

• Douthit Hills D - first floor lobby entrance 

• Douthit Hills E (2) - first floor main lobby entrance and near elevator

• Douthit Hills F - first floor lobby entrance

• Douthit Hills G - first floor between rooms 117 and 121

• Douthit Hills Hub (6) - two per floor with one on each side of the stairwell of each floor

• Geer Hall - second floor entrance

• Gressette Hall - first floor lobby 

• Holmes Hall (2) - first floor entrance and ground floor lobby

• Lever Hall (2) - first floor lobby

• Lightsey Bridge Commons Building (2) - main entrance and laundry room

• Manning Hall (2) - first floor near elevators

• Mauldin Hall - first floor entrance

• McAlister Hall (2) - first floor entrance near package lockers and second floor dining area

• McCabe Hall - laundry room

• Mell Hall - first floor main entrance

• Mickel Hall - first floor lobby next to elevator

• Quad - Norris Hall (2) - first floor office lobby and exterior wall under breezeway

• Sanders Hall - second floor entrance

• Schilletter Dining Hall (2) - one at each entrance

• Smith Hall - first floor entrance

• Thornhill Village Laundry - entrance

• Young Hall - second floor entrance

Other Campus Screens

To report a signage issue fill out a support request.

If you have any questions or specific needs related to residential marketing, please reach out to our Marketing and Communications Director, Matt Swain, at mdswain@clemson.edu or call (864)656-3849.