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Clemson Home

Digital Marketing

Residential Marketing

Clemson Home offers student organizations and campus departments a variety of ways to share their messages and events directly with residential students across campus!

There are two great ways available to promote your content: Residential Digital Signage in prominent locations throughout housing locations and our Community Communications App. Use these platforms to reach and engage the Clemson community more effectively!

Digital Marketing Request
  • Guidelines and Policies

    Submission Policies

    • Only recognized student organizations and campus departments may submit digital signage for the residential communities.
    • The name and contact information of the organization/department sponsoring the program or event must be included in all messages.
    • All Clemson University content submissions must follow the University brand guidelines.
    • Content must be submitted a minimum of two weeks prior to posting date.
    • Two weeks is the maximum time that signage can be displayed
    • Acceptable subject matter and content is an upcoming event, promotion, campus life information, department update, current event or safety/security.

    Required Content Standards

    All graphics must adhere to ADA standards. 
    • Messages that are off-brand, infringe someone’s rights or violate the law, will not be displayed.
    • Simplify your message for quick understanding and ensure text is large enough for easy reading from a distance, adjusting font size as needed for clarity.
      • Use short headlines (10 words or fewer).
      • Keep secondary text brief (15 words or fewer).

    Approved specs and supported file types:

    • All signage must use the dimensions 1920 x 1080.
    • .JPG, .JPEG,.PNG/.TIFF, .GIF, .PPT*/.PPTX*, .MP4, .M4V

    *Powerpoint transitions: MORPH, CUT, FADE, PUSH, WIPE, SPLIT, REVEAL, RANDOM BARS, SHAPE, UNCOVER, COVER, DISSOLVE, CHECKERBOARD, BLINDS, CLOCK, COMB

  • Marketing Options

    Residential Digital Signage

    Clemson Home’s residential digital signage is an excellent way for departments and student organizations to advertise and promote events directly to residential students. This digital signage is strategically placed in high-traffic areas such as lobbies, elevators, area desks, and the Douthit Hub, ensuring maximum visibility.
    Submissions can be tailored to reach all residential areas or targeted specifically to primarily First-Year communities, Bridge to Clemson housing, or continuing student housing. By leveraging this platform, you can effectively engage with the residential student community and boost participation in your events.

    Community Communications App

    The community communications app(Band) is a versatile residential communications tool perfect for promoting your digital content. This app works as an announcement and group messaging app within each of our residential communities. With two ways to share your message—through the Residential Life Calendar or direct posts—you can effectively reach your target audience.
    Keep in mind that Band content is more selective than digital signage, and all postings require a request for approval. This ensures that only the most relevant and engaging information is being pushed out through the platform.
    Just submit your content through the form and if it is approved, we’ll post it on the appropriate channels.

  • Residential Digital Signage Locations
    Housing Locations
    First Year Bridge to Clemson Continuing / Transfer Dining & Common Access Areas
    Bryan Mall Lobbies Lightsey and Thornhill Commons Laundry Barnett & Smith Lobbies Douthit Hub 1st Floor – Bookstore (2 Screens)
    Calhoun Courts and Thornhill Commons Laundry Calhoun Courts Commons Laundry Douthit Hub 2nd Floor – Fitness Center (2 Screens)
    Cribb Hall Ground Floor Elevator Lobby Cribb Hall Elevator Lobbies Douthit Hub 3rd Floor – Dining Hall (2 Screens)
    DesChamps Hall 1st Floor Elevator Lobby DesChamps Hall 1st Floor Elevator Lobby East Area Desk – Mauldin Hall lobby
    Douthit E-G Lobbies Douthit A & B Lobbies Mell Hall Lobby
    McCabe Laundry Douthit B & C Elevator Lobbies West Area Desk – The Dish Dining Hall Entrance
    Mickel and Holmes Lobby Norris Office Lobby
    Shoebox Lobbies

    Other Campus Screens

    Other campus screens are managed through the Campus Digital Network. Campus departments interested in submitting content to other screens in the Campus Digital Network, may do so through the Campus-Wide Digital Request.

  • Support

    To report a signage issue fill out a support request.


    If you have any questions or specific needs related to residential marketing, please reach out to our Marketing and Communications Director, Matt Swain, at mdswain@clemson.edu or call (864)656-3849.