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Virtual Reality

The Future of Print Training

As VR and AR technologies continue to improve, the Sonoco Institute looks for unique ways to leverage them for use in the printing and packaging industries.

Our primary project is focused on developing an interactive print lab for workforce training and recruitment. According to the Bureau of Labor Statistics, the printing industry has seen a 25% decrease in employment over the past 10 years. A cutting-edge solution is needed to attract talent to the workforce.

Imagine the impact of immersing potential talent and your audience in a virtual print world where they can completely interact with the printing process in a safe and portable environment. VR provides a cost-effective, zero-waste and scalable training platform where users can operate presses and practice with the tools found in traditional pressrooms, without risk.

The opportunities are "virtually" limitless!


The Sonoco Institute is seeking partners for this initiative, which is a great opportunity to shine light on your company's commitment to workforce development. Two sponsorship levels have been created to align your company's name with this groundbreaking technology and to help build a pipeline for talent in the printing industry.

Leading Sponsor: $80k payable over 4 years

Name Recognition Opportunities:

  • Announcement through Clemson media
  • Opening screen of VR module and wall of virtual pressroom
  • Sonoco Institute VR web page (SonocoInstitute.com/VR)
  • Annual graduate student award named in company’s honor

Engagement Opportunities:

  • Participate in beta testing and a project steering committee
  • Advise the deployment strategy for talent recruitment
  • Participate in platform presentations (when mutual interest and availability exists)

Supporting Sponsor: $40k payable over 4 years

Name Recognition Opportunities:

  • Announcement through Clemson media
  • Opening screen of VR module and on relevant tools used in pressroom
  • Sonoco Institute VR web page (SonocoInstitute.com/VR)

Engagement Opportunities:

  • Participate in platform presentations (when mutual interest and availability exists)

Email Bobby Congdon or call 864-650-2762 for more information.

CUshop™VR

Another project, CUshopVR, extends our consumer behavior shop into the virtual space, allowing for great flexibility and control in a highly portable platform. Users are fully immersed in the virtual store where they can interact with all of the products, allowing them to pick up, inspect and place items in a shopping basket. Graduate research is underway utilizing a color blindness simulation in CUshopVR to study the search-and-attention behaviors of consumers with color deficiencies. Work is also being done to integrate the eye-tracking capabilities from our on-campus CUshop™ to perform consumer behavior studies on-the-go.

For more information about our VR applications and how you can partner with the Sonoco Institute, contact Bobby Congdon or Nate Newsome.