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College of Behavioral, Social and Health Sciences

Faculty and Staff Profile

Brandon Boatwright

Assistant Professor
Director, Social Media Listening Center

Office: 305C Daniel Hall

Phone: (864) 656-1567

Email: BOATWR5@clemson.edu
 

Educational Background

Ph.D. Communication & Information
University of Tennessee 2020

M.A. Communication, Technology, & Society
Clemson University 2013

B.A. Communication Studies
Clemson University 2010

Courses Taught

COMM 3240 - Communication, Sport and Society
COMM 3260 - Public Relations in Sport
COMM 4260 - Sport and Social Media

Profile

Dr. Boatwright is a two-time graduate of Clemson University, and recently completed his doctoral studies at the University of Tennessee, Knoxville in Communication and Information with an emphasis in Advertising and Public Relations. His research focus examines the intersection of sports, social media, and opinion leadership. Dr. Boatwright also serves as the Director of the Social Media Listening Center in the Department of Communication. He has published original research in Public Relations Review, The Journal of Contingencies and Crisis Management, Computers in Human Behavior, The Journal of Public Interest Communication, and the Southern Communication Journal. He is an active member of the National Communication Association and the Southern States Communication Association.

Research Publications

Stamm, J., & Boatwright, B.C. (2021). We love you; we hate you: Fan Twitter responses to top college football recruits’ decisions. International Journal of Sports Communication. Advance online publication. https://doi.org/10.1123/ijsc.2021-0031.

Cranmer, G. A., Boatwright, B., Mikkilineni, S., & Fontana, J. (2021). Everyone Hates the NCAA: The Role of Identity in the Evaluations of Amateurism Transgressions: A Case Study of the Chase Young’s Loan Scandal. Communication & Sport. https://doi.org/10.1177/21674795211009162

Cho, M., Xiong, Y., & Boatwright, B.C. (2021). Through the lens of ethnicity and nationalism: A semantic network analysis of United Airlines’ dragging crisis. Public Relations Review, 47(1), 102006. https://doi.org/10.1016/j.pubrev.2020.102006

Childers, C.C. & Boatwright, B.C. (2020). Are digital natives naive about digital influence? An exploration of generational differences and understanding of social media influencer marketing. Journal of Current Issues and Research in Advertising. https://doi.org/10.1080/10641734.2020.1830893

Boatwright, B.C., & White, C. (2020). Is privacy dead? Does it matter? How Facebook defines data collection and frames its data policy through public communication. Journal of Public Interest Communications,4(1), 78-101.

Foster, E.A., Park, S., & Boatwright, B.C. (2019). Information Source Preference in Health Crisis: Exploring the Roles of Perceived Risk, Preparedness, Knowledge, and Intent to Follow Directives. Public Relations Review, 44(5), 101794.

Pyle, A.S., Morgoch, M.L., & Boatwright, B.C. (2019). SnowedOut Atlanta: Examining digital emergence on Facebook during a crisis. Journal of Contingencies and Crisis Management, 27(4), 414-422.

Linvill, D.L., Boatwright, B.C., Grant, W.J., & Warren, P. (2019). The Russians are Hacking My Brain! Investigating the Strategic Tweeting of Russia’s Internet Research Agency during the 2016 United States Presidential Election. Computers in Human Behavior, 99, 292-300.

Boatwright, B.C., Mazer, J. P., & Beach, S. (2019). The 2016 US Presidential Election and Transition Events: A Social Media Volume and Sentiment Analysis. Southern Communication Journal, 84 (3), 1-14.

Xiong, Y., Cho, M., & Boatwright, B.C. (2019). Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement. Public Relations Review, 45(1), 10-23.

Kent, M. L., & Boatwright, B. C. (2018). Ritualistic sacrifice in crisis communication: A case for eliminating scapegoating from the crisis/apologia lexicon. Public Relations Review, 44(4), 514-522.

Pyle, A., & Boatwright, B.C. (2018). Coming together around hashtags: Exploring the formation of digital emergent citizen groups. Journal of Public Interest Communication, 2(1), 3-17.

Linvill, D. L., Boatwright, B. C., & Grant, W. J. (2018). “Back-stage” dissent: student Twitter use addressing instructor ideology. Communication Education, 67(2), 125-143.

Boatwright, B.C., & Mazer, J.P. (2017). Developing discourse of renewal during campus crisis. Communication Teacher, 31(1), 41-46.


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