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College of Behavioral, Social and Health Sciences

Faculty and Staff Profile

Gregory Cranmer

Associate Professor

Office: 305A Daniel Hall



Educational Background

Ph.D. Sport and Organizational Communication
West Virginia University 2015

M.A. Communication Theory and Research
West Virginia University 2012

B.A. Religious Studies
West Virginia University 2011

Courses Taught

Advanced Sports Communication
Interpersonal and Family Communication & Sport
Sport, Communication, and Society
Survey of Sports Communication
Quantitative Research Methods
Communication Theory


Dr. Cranmer joined the Clemson family in 2016. He is a prolific scholar who is passionate about connecting research and application within the classroom. He seeks to blend Clemson's historical excellence as an undergraduate university with its Research-1 present/future. His notable service positions include: Secretary (2018-2020) and Vice-Chair (2021-2022) of the Communication & Sport Division of the National Communication Association, Chair of the Organizational Communication Interest Group for the Eastern Communication Association (2017), editorial board member for Communication & Sport (2019-Current) and Communication Research Reports (2019-Current), fellow of the Robert H. Brooks Sports science Institute (2017-current), and research fellow with the US Center for Mental Health & Sport. His campus service activities include serving as a faculty senator, on the CBSHS research committee (2018-Current), and as an advisor of the Lambda Pi Eta honor society (2016-2019). He also conducts professional consulting that is focused on fostering effective communication skills and assisting individuals in adjusting to new social groups and roles. In this capacity, he has worked with Clemson's Paw Journey and the Atlantic Coast Conference.

Research Interests

Dr. Cranmer has three ongoing programs of research. First, he seeks to understand how groups (i.e., sports teams and traditional organizations) can function more efficiently. He is especially concerned with the organizational processes that encompass individuals' socialization (i.e., adjustment to tasks and roles), the exchange of social and organizational resources, and the fostering of human development. Second, he considers the efficacy of concussion interventions and the role of health referents in the reporting of concussion symptoms. Third, he explores how external stakeholders make sense of and respond to the policies and practices of sports organizations and leagues.

Research Publications

Cranmer, G. A. (In press). Organizational socialization. In P. M. Pedersen (Ed.), Encyclopedia of sport management.

*Rey, R., Cranmer, G. A., Browning, B., & Sanderson, J. (Accepted). Know your sport: The effects of Division-I coach power use on student-athlete learning. International Journal of Sport Communication.

Cranmer, G. A., *Rey, R., & Tallapragada, M. (Accepted). Exploring the role of parents’ sport orientations in the efficacy of concussion intervention materials. Communication Research Reports.

Cranmer, G. A. (2021). The organizational processes of athletic coaching. In M. Butterworth (Ed.), Handbook of communication and sport (pp. 83-102). Mouton de Gruyter.

Cranmer, G. A., Boatwright, B., *Mikkilineni, S., & *Fontana, J. (2021). Everybody hates the NCAA: The role of identity in the evaluations of amateurism transgressions: A case study of the Chase Young’s loan scandal. Communication & Sport. Advance online publication.

*Fontana, J., Cranmer, G. A., Ash, E., Mazer, J., & Denham, B. (2021). Parent-child communication regarding sport-related concussion: An application of the theory of planned behavior. Health Communication. Advance online publication.

Cranmer, G. A. (2021). Setting the agenda: A playbook for tackling family communication in sport. Journal of Family Communication, 21(1), 70-75.

*Fontana, J., Cranmer, G. A., & Sollitto, M. (2021). “Next person up”: Understanding collegiate student-athletes’ socialization experiences with teammate exit. Communication & Sport, 9(2), 308-329.

Cranmer, G. A., *Troutman, B., & *Legacy, S. (2020). Female golfers’ uncertainty management during their transition into professional golf. Qualitative Research Reports in Communication. Advance online publication.

Tallapragada, M., & Cranmer, G. A. (2020). Media narratives about concussions: Effects on parents’ intention and willingness to discuss concussions with their children. Communication & Sport. Advance online publication.

Cranmer, G. A., Ash, E., *Fontana, J., & *Mikkilineni, S. (2020). Communication for the win: Task benefits of coach confirmation in collegiate athletics. Communication Quarterly, 68(5), 539-559.

Ash, E., & Cranmer, G. A. (2020). Transcontextual effects of racialized brawn and brain framing: Students’ off the field perceptions of student-athletes. Communication & Sport, 8, 389-408. doi:10.1177/2167479519830621

Cranmer, G. A., Gagnon, R. J., & Mazer, J. P. (2020). Division-I student-athletes’ affective and cognitive responses to receiving confirmation from their head coach. Communication & Sport, 8, 262-285. doi:10.1177/2167479518824868

Cranmer, G. A. (2019). Athletic coaching: A communication perspective. New York, NY: Peter Lang.

Cranmer, G. A., Cassilo, D., Sanderson, J., & *Troutman, B. (2019). Social media discourse about Division-I football players’ announcements of early exit: The role of expressed fandom. Communication & Sport. Advance online publication. doi:10.1177/2167479519874804

Cranmer, G. A., Goldman, Z. W., & Houghton, J. D. (2019). I’ll do it myself: Self-leadership, proactivity, and socialization. Leadership & Organizational Development Journal, 40, 684-698. doi:10.1108/LODJ-11-2018-0389

Cranmer, G. A., *Arnson, E., *Moore, A., *Scott, A., & *Peed, J. (2019). High school athletes’ reports of confirmation as a function of starting status and leader-member exchange. Communication & Sport, 7, 510-528. doi:10.1177/2167479518783838

Sollitto, M., & Cranmer, G. A. (2019). The relationship between aggressive communication traits and organizational assimilation. International Journal of Business Communication, 56, 278-296. doi:10.1177/2329488415613339

Cranmer, G. A., Buckner, M. M., *Pham, N., & *Jordan, B. (2018). “I disagree”: An exploration of triggering events, messages, and success of athletes’ dissent. Communication & Sport, 6, 523-546. doi:10.1177/2167479517731334

Cranmer, G. A. (2018). An application of socialization resources theory: Collegiate student-athletes’ team socialization as a function of their social exchanges with coaches and teammates. Communication & Sport, 6, 349-367. doi:10.1177/2167479517714458

Cranmer, G. A., & LaBelle, S. (2018). Using the disclosure decision-making model to understand high school football players’ disclosures of concussion symptoms. International Journal of Sport Communication, 11, 241-260. doi:10.1123/ijsc.2017-0120

Cranmer, G. A., Brann, M., & Weber, K. D. (2018). “Challenge me!”: Using confirmation theory to understand coach confirmation as an effective coaching behavior. Communication & Sport, 6, 239-259. doi:10.1177/2167479516684755

Cranmer, G. A., & Sanderson, J. (2018). “Rough week for testosterone”: Public commentary around the Ivy League’s decision to restrict tackle football in practice. Western Journal of Communication, 82, 631-647. doi:10.1080/10570314.2018.1441431

Myers, S. A., Cranmer, G. A., Goldman, Z. W., Sollitto, M., Gillen, H., & Ball, H. (2018). The appropriateness, importance, and frequency of seeking information from organizational peers. International Journal of Business Communication, 55, 30-43. doi:10.1177/2329488415573928

Cranmer, G. A. (2017). One-group pretest-posttest design. In M. Allen (Ed.), Sage encyclopedia of communication research methods (pp. 1124-1126). Thousand Oaks, CA: Sage.

Cranmer, G. A. (2017). Level of measurement, ratio. In M. Allen (Ed.), Sage encyclopedia of communication research methods (pp. 949-951). Thousand Oaks, CA: Sage.

Cranmer, G. A., Brann, M., & Weber, K. D. (2017). Quantifying coach confirmation: The development and preliminary validation of the coach confirmation instrument. Communication & Sport, 5, 751-769. doi:10.1177/2167479516660037

Cranmer, G. A., *Anzur, C. K., & Sollitto, M. (2017). Memorable messages of social support that former high school athletes received from their head coaches. Communication & Sport, 5, 604-621. doi:10.1177/2167479516641934

Cranmer, G. A. (2017). A communicative approach to sport socialization: The functions of memorable messages during Division-I student-athletes’ socialization. International Journal of Sport Communication, 10, 233-257. doi:10.1123/IJSC.2017-0031

Cranmer, G. A., & Myers, S. A. (2017). Exploring Division-I student-athletes’ memorable messages from their anticipatory socialization. Communication Quarterly, 65, 125-143. doi:10.1080/01463373.2016.1197292

Cranmer, G. A., & Buckner, M. (2017). High school athletes’ relationships with head coaches and teammates as predictors of their expressions of upward and lateral dissent. Communication Studies, 68, 37-55. doi:10.1080/10510974.2016.1254096

Cranmer, G. A., Goldman, Z. W., & Booth-Butterfield, M. (2017). The mediated relationship between received support and job satisfaction: An initial application of socialization resources theory. Western Journal of Communication, 81, 64-86. doi:10.1080/10570314.2016.1231931

Cranmer, G. A., Bowman, N. D., & Goldman, Z. W. (2017). A preliminary study of racialized brawn and brain framing effects. Communication Research Reports, 34, 78-83. doi:10.1080/08824096.2016.1224165

Goldman, Z. W., Cranmer, G. A., Sollitto, M., Labelle, S., & Lancaster, A. L. (2017). What do college students want? A prioritization of instructional behaviors and characteristics. Communication Education, 66, 280-298. doi:10.1080/03634523.2016.1265135

Linvill, D., & Cranmer, G. A. (2017). Students’ perceptions of teacher clarity: The role of cognitive traits. Communication Research Reports, 34, 344-349. doi:10.1080/08824096.2017.1356279

Cranmer, G. A. (2016). A continuation of sport teams from an organizational perspective: Predictors of athlete-coach leader-member exchange. Communication & Sport, 4, 43-61. doi:10.1177/2167479514542151

Cranmer, G. A., Brann, M., & Anzur, C. K. (2016). Putting coach confirmation theory into practice: How to confirm youth and high school athletes and coach more effectively. Strategies: A Journal for Physical and Sport Educators, 29(6), 25-29. doi:10.1080/08924562.2016.1231098

Cranmer, G. A., Lancaster, A. L., & Harris, T. M. (2016). Shot in black and white: Visualized racial framing within ESPN’s The Body Issue. International Journal of Sport Communication, 9, 209-228. doi:10.1123/IJSC.2015-0126

Cranmer, G. A., & Goodboy, A. K. (2015). Power play: Coach power use and athletes’ communicative evaluations and responses. Western Journal of Communication, 79, 614-633. doi:10.1080/10570314.2015.1069389

Cranmer, G. A., & Brann, M. (2015). “It makes me feel like I am an important part of this team”: An exploratory study of coach confirmation. International Journal of Sport Communication, 8, 193-211. doi:10.1123/IJSC.2014-0078

Cranmer, G. A., & Myers, S. A. (2015). Sports teams as organizations: A leader-member exchange perspective of player communication with coaches and teammates. Communication & Sport, 3, 100-118. doi:10.1177/2167479513520487

Cranmer, G. A., & Sollitto, M. (2015). Sport support: Received social support as a predictor of athlete satisfaction. Communication Research Reports, 32, 253-264. doi:10.1080/08824096

Cranmer, G. A., & Harris, T. M. (2015). “White-side, strong-side”: A critical examination of race and leadership in Remember the Titans. Howard Journal of Communications, 26, 153-171. doi:10.1080/10646175.2014.985807

Cranmer, G. A., & Martin, M. M. (2015). An examination of aggression and adaption traits with moral foundations theory. Communication Research Reports, 32, 360-366. doi:10.1080/08824096.2015.1089848

Myers, S. A., Sollitto, M., Cranmer, G. A., Goldman, Z. W., Ball, H., & Gillen, H. G. (2015). “It’s all about getting the job done”: Information acquisition among restaurant workers. Journal of the Speech and Theatre Association of Missouri, 45, 23-35.

Cranmer, G. A., Brann, M., & Bowman, N. D. (2014). Male athletes, female aesthetics: The continued ambivalence toward female athletes in ESPN’s The Body Issue. International Journal of Sport Communication, 7, 145-165. doi:10.1123/IJSC.2014-0021

Cranmer, G. A., Bowman, N. D., Chory, R. M., & Weber, K. D. (2014). Color-blind: Race as an antecedent condition of brawn and brain framing of Heisman finalists in newspaper coverage. Howard Journal of Communications, 25, 171-191.

Honors and Awards

Outstanding Book Award, Communication & Sport Division, National Communication Association, 2021

Sue DeWine Distinguished Book Award, Applied Communication Division, National Communication Association, 2020

Junior Faculty Researcher of the Year Nominee, Clemson Division of Research, Clemson University, 2019

Award for Excellence in Research - Emerging Scholar, College of Behavioral, Social & Health Sciences, Clemson University, 2019

Early Career Research Award, Sports Communication Interest Group, International Communication Association, 2019

1st Associate Dean's recognition of Scholarship in Journal Publications, College of Behavioral, Social and Health Sciences, Clemson University, 2018

Emerging Scholar Award, Communication & Sport Division, National Communication Association, 2017

Judee K. Burgoon Doctoral Student Research Award, West Virginia University, 2015

Top Papers
NCA, Communication & Sport, 2017 (2nd/5th), 2019 (1st), 2021 (3rd)
ECA, Applied Communication, 2015 (1st), 2017 (1st)
ECA, Organizational Communication, 2014 (1st), 2015 (1st)
ECA, Instructional Communication, 2014 (4th)


Google Scholar Page

College of Behavioral, Social and Health Sciences
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