- Academics
- Students
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Centers & Institutes
- Centers & Institutes Overview
- Center for Addiction and Mental Health Research
- Center for Public Safety Research
- Center for Public Health Modeling and Response
- Center for Research on Health Disparities
- Clemson Rural Health
- Clinical Learning Research Center
- Human Factors Institute
- Institute for Engaged Aging
- Institute for Family and Neighborhood Life
- Institute for Parks
- Outdoor Lab
- Social Media Listening Center
- About

Faculty and Staff Profile
Carlina DiRussoAssistant ProfessorFaculty Associate, Social Media Listening Center Office: 417 Strode Tower Phone: 864-656-1567 Email: cdiruss@clemson.edu | |
Educational BackgroundPh.D. Mass Communications M.A. Communication Theory & Methodology B.A. Strategic Communication | Courses TaughtCOMM 3550 Principles of Public Relations
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ProfileDr. Carlina DiRusso is an Assistant Professor in the Department of Communication. Her research explores persuasive message design by understanding how individuals emotionally and cognitively process persuasive information. With an emphasis on health and science communication, her past work has studied topics like chronic pain, vaccination beliefs, plastic pollution, and greenwashing. Before joining Clemson, Dr. DiRusso spent five years at a global communications consultancy where she researched and developed communication strategy for clients like Clorox, Philips, AstraZeneca and SLB. Having been involved in both regional and global campaigns, she has experience in strategic planning, audience profiling, digital analytics, and traditional market research. | |
Research InterestsPersuasion
Research PublicationsLaVail, K., DiRusso, C., & Voges, T. (2024). Research, analytics and intelligence in issues and crises. Journal of Contingencies and Crisis Management, 32, e12574. https://doi.org/10.1111/1468-5973.12574
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