Faculty and Staff Profile

Jessica Hoffman

Educational Background

Ph.D. Strategic Communication
University of Central Florida 2025

M.S Communication Management
University of North Florida 2022

B.A. Strategic Communication
Flagler College 2020

Courses Taught

COM3230: Social Media Analytics

Profile

Jessica Hoffman is currently the Co-Director of the Social Media Listening Center and a Lecturer in the Department of Communication. She has earned her Ph.D. in Strategic Communication from the University of Central Florida, her M.S. in Communication Management from the University of North Florida, and her B.A. in Strategic Communication from Flagler College. Her primary research focuses on risk and crisis communication, social media, PR, harm reduction, and nonprofit management.

Research Interests

Risk and Crisis Communication, Social Media, PR, Harm Reduction, and Nonprofit Management

Research Publications

Sellnow, T. L., Flood, A., Hoffman, J., Freihaut, R., Demarco, I., Salazar, S., & Sheng, X. (2024). Hazard versus risk in perceptions of food safety: The case of titanium dioxide. Food Protection Trends, 44(5), 351–358. https://doi.org/10.4315/fpt-23-008

Miller AN, Todd A, Duvuuri VNS, et al. A Mixed-methods Systematic Review of Just-in-time Training Interventions During Health Emergencies: Types of Interventions and Development Processes. Disaster Medicine and Public Health Preparedness. 2025;19:e76. doi:10.1017/dmp.2025.59