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College of Behavioral, Social and Health Sciences

Faculty and Staff Profile

Jessica Hoffman

Lecturer, Associate Director, Clemson Social Media Listening Center


Office: 500C2, Social Media Listening

Phone: 864-656-5747

Email: jhoffm8@clemson.edu
 

Educational Background

M.S Communication Management
University of North Florida 2022

B.A. Strategic Communication
Flagler College 2020

Profile

Jessica Hoffman is currently the Associate Director of the Social Media Listening Center and a Lecturer in the Department of Communication. She completed her M.S. in Communication Management from the University of North Florida and her B.A. in Strategic Communication from Flagler College. She is also currently a PhD Candidate at the University of Central Florida. Her primary research focuses on risk and crisis communication, social media, PR, and nonprofit management.

Research Publications

Sellnow, T. L., Flood, A., Hoffman, J., Freihaut, R., Demarco, I., Salazar, S., & Sheng, X. (2024). Hazard versus risk in perceptions of food safety: The case of titanium dioxide. Food Protection Trends, 44(5), 351–358. https://doi.org/10.4315/fpt-23-008


College of Behavioral, Social and Health Sciences
College of Behavioral, Social and Health Sciences | 116 Edwards Hall