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College of Behavioral, Social and Health Sciences

Faculty and Staff Profile

Jordan Morehouse

Assistant Professor of Strategic Communication


Office: 406 Strode Tower

Phone: 864.656.1567

Email: jlmoreh@clemson.edu

Personal Website: https://jordanmorehouse.com
 

Educational Background

Ph.D. Mass Communication
University of North Carolina at Chapel Hill 2020

M.A. Mass Communication
University of Houston 2015

B.A. Mass Communication
Ouachita Baptist University 2012

Courses Taught

COMM 3550 Principles of Public Relations
COMM 3570 Public Relations Writing

Profile

Dr. Jordan Morehouse is an Assistant Professor of Strategic Communication within the Department of Communication at Clemson University. She completed her Ph.D. in Mass Communication from the University of North Carolina in Chapel Hill and M.A. in Mass Communication from the University of Houston. Dr. Morehouse's research interests include public relations, non-profit organizations, engagement, religious communication, and relationship management. Specifically, she examines how religious organizations utilize strategic communication and the outcomes of their efforts. Dr. Morehouse has recently published research in the Journal of Public Relations Research, Public Relations Review, Journal of Advertising, and American Behavioral Scientist. She is a 2021-2022 Page/Johnson Legacy Scholar of the Arthur W. Page Society, and a multi-method social scientist who utilizes semi-structured interviews, participant observation, content analyses, surveys, and social network analysis in her research.

Before completing her Ph.D., Dr. Morehouse was employed as a social media strategist at The Company of Others (formerly Fogarty Klein Monroe, now 9thWonder Agency), an advertising agency in Houston, Texas. Prior to her work at The Company of Others, Dr. Morehouse worked as a social media director at Local Houston Magazine (formerly 002houston Magazine), a monthly print and digital publication that focused on entertainment in Houston. While earning her M.A., she started a digital agency that specializes in social media content creation, advertising, graphic design, and copy writing for for-profit and non-profit clients. The digital agency is still thriving with clients in Texas, Tennessee, and Florida. Lastly, over the past several years Dr. Morehouse has volunteered with various non-profit organizations as a communication consultant to plan, implement, and evaluate strategic communication programs and campaigns.

Research Publications

Morehouse, J. (2021). Examining devotional campaigns and stakeholder-centric relationships in public relations materials: A case study. Journal of Public Relations Research. http://dx.doi.org/10.1080/1062726X.2021.2011730.

Golan, G., Morehouse, J. & English, A. (2021). Building relationships with the faithful: Examining church communicators perceptions of social media influencers in their OPR strategy. Journal of Public Relations Research. https://doi.org/10.1080/1062726X.2021.2011729.

Morehouse, J. & Spaulding, S. (In press). A Review of Crisis Communication and Religion. In Y. Jin & L.A. Austin (2nd Eds.), Social Media and Crisis Communication (pp. 256-266). New York, NY: Routledge.

Morehouse, J. & Saffer, A.J. (2021). Promoting the faith: Examining megachurches’ audience-centric advertising strategies on social media. Journal of Advertising, 50(4), 408-422. https://doi.org/10.1080/00913367.2021.1939202.

Morehouse, J. (2020). Stakeholder-formed organizations and crisis communication: Analyzing discourse of renewal with a non-offending organization. Journal of International Crisis and Risk Communication Research, 3(2), 243-274. https://doi.org/10.30658/jicrcr.3.2.5.

Morehouse, J. & Saffer, A. J. (2020). The knowledge construction network of engagement research: Examining scholars’ star collaborators, embeddedness, and influence. Public Relations Review, 46(3), 1-18. https://doi.org/10.1016/j.pubrev.2020.101924.

Morehouse, J., & Saffer, A. J. (2019). Illuminating the invisible college: An analysis of foundational and prominent publications of engagement research in public relations. Public Relations Review, 45(5), 1-15. https://doi.org/10.1016/j.pubrev.2019.101836.

Saffer, A. J., Yang, A., Morehouse, J., & Qu, Y. (2019). It takes a village: A social network approach to NGOs’ international public engagement. American Behavioral Scientist, 63(12), 1708-1727. https://doi.org/10.1177/0002764219835265.

Morehouse, J., & Saffer, A. J. (2018). A bibliometric analysis of dialogue and digital dialogic research: Mapping the knowledge construction and invisible colleges in public relations research. Journal of Public Relations Research 30(3), 65-82. https://doi.org/10.1080/1062726X.2018.1498343.

Morehouse, J. & Saffer, A. J. (2018). Digital strategy. In R. L. Health (Ed.), The International Encyclopedia of Strategic Communication. Hoboken, NJ: John Wiley & Sons.

Honors and Awards

2021 Top Faculty Paper—National Communication Association, Public Relations Division.

2020 Top Student Paper—National Communication Association, Public Relations Division.

2020 Rachel Davis Mersey Outstanding Ph.D. Student Award—Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill.

2019 Top Student Paper—National Communication Association, Public Relations Division.

2019 Top Open Competition Paper—Association for Education in Journalism and Mass Communication, Religion and Media Interest Group.

2019 Top Student Paper—International Communication Association, Public Relations Division.

2019-2020 Competitive 4th year of Roy H. Park Fellowship Funding—The Triad Foundation. Valued at $60,000.

2018 Top Student Paper—International Communication Association, Public Relations Division.

2018 Top Poster Award—4th International Summer School in Münster, Germany.

2016 James E. Grunig and Larissa A. Grunig Outstanding Thesis Award—International Communication Association, Public Relations Division.


College of Behavioral, Social and Health Sciences
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