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College of Behavioral, Social and Health Sciences

Faculty and Staff Profile

William Henderson

Associate Director of the Social Media Listening C

Office: Daniel 412

Phone: (864) 656-1567


Educational Background

MS Media Management / Social Media Management
Arkansas State University 2019

Southern Wesleyan University 2013

Courses Taught

Social Media Analytics


Will Henderson joined the Department of Communication as Associate Director of the Social Media Listening Center in 2019. Will brings a range of industry experience. He previously served as a social media strategist and has experience as a social media consultant for several non-profit and marketplace companies. In these roles, he mentored and supervised teams consisting of graphic designers, web and content curators, video editors, and freelance photographers, in addition to deploying social media strategies and analytics. Will earned his Master’s Degree in Media Management, with a concentration in Social Media Management, from Arkansas State University in 2019. His research on using online communities as complimentary therapy for individuals with self-damaging behaviors was presented at the Southern States Communication Association Conference in 2019. At Clemson, he teaches the undergraduate social media analytics course and provides leadership for the SMLC’s many projects and client relationships. In this position, Will trains and prepares students in his classes, assists faculty members with research projects, and engages with industry partners.

Research Interests

Theme Park Tourism
Self-Damaging Behaviors and Technology
Social Media Analysis

Research Publications

Henderson, W., & Pitts, M. P. (2019) A Therapeutic Role of Online Communities
Presented at the Southern States Communications Association in 2019.

College of Behavioral, Social and Health Sciences
College of Behavioral, Social and Health Sciences | 116 Edwards Hall