Skip to main content

Faculty and Staff Profile

Delancy H. S. Bennett

Assistant Professor Marketing

Office: Sirrine Hall 253
Phone: 864-656-1281

 Educational Background

Ph.D Marketing
University of Massachusetts 2014

MBA Marketing (Brand Management)
Wake Forest University 2000

BA Studio Art
University of North Carolina at Chapel Hill 1993

BA Advertising (JMC)
University of North Carolina at Chapel Hill 1993

 Courses Taught

Marketing Strategy
Intro to Sports Marketing
Sports Promotion
Marketing Research
Business Policy
Marketing Concepts
Consumer Behavior
International Marketing
Management of Team Sports
Management of of Sport Facilities, Events, and Individual Sports


Delancy's past experience includes employment with the Carolina Panthers where he managed multiple premier sponsors accounts including Gatorade, Chrysler Dodge Jeep, Dairy Management Inc., Time Warner Cable, Outback Steakhouse, and Wendy's. He also gained experience in brand management working on the 'all' and Suave brands for Unilever HPC. Delancy's duties at Unilever included brand strategy, advertising, consumer promotions, public relations, Hispanic marketing, new product introduction, brand portfolio management, and business plan formulation. Delancy has also held leadership positions in and consulted for several entrepreneurial ventures.

 Research Interests

My research focuses on the moderating effect of celebrity credibility and source persuasion on consumer affinity, information processing, and behavior in the domains of branding, advertising, and health and public policy. My research to date draws on both qualitative and quantitative methods. Primarily, I incorporate ethnographic methodologies including grounded theory analysis, in-depth interviews and photo-elicitation studies for construct development, and I use positivist methods such as cross-sectional factorial experiments and survey data analysis for theory testing and scale development.

 Research Publications

Delancy Bennett, Namakwa Anaza, and Yana Andonova (2021) Big Names and Small Price Tags: An Analysis of Celebrity Endorsement on Consumers’ Perceptions of Price, Quality, and Intent to Purchase. Journal of Marketing Theory and Practice (Forthcoming)

Yana Andonova, Namakwa Anaza, and Delancy Bennett (2020), Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry. Business Horizons. DOI: 10.1016/j.bushor.2021.02.024

Delancy Bennett, Gerry Matos, and Yana Andonova (2020), Minority Students
Corporate Engagement Programs: Addressing the Ad Industry’s Problem with Minorities. Journal of Education for Business. DOI: 10.1080/08832323.2020.1851638

Delancy Bennett (2020), Connections: An Insider’s Guide for Working in Sports. Sports and Entertainment Review.

Elan Burton, Delancy Bennett, and Linda Burton (2020), COVID-19: Health Disparities and Social Determinants of Health. International Social Work. DOI: 0020872820944985.

Delancy Bennett, Yana Andonova, Nwamaka Anaza, and Elan Burton (2020), Remote Working 2.0: Balancing Work and Family during the Coronavirus Pandemic. California Management Review;–work/

Julian Saint Clair, Mitch Hamilton, Omar Woodham, and Delancy Bennett (2019), Is it Expensive? The Dual Effect of Construal Level on Price Judgments. Journal of Marketing Theory and Practice, 27(3), 298–311.

Delancy Bennett, Gerry Matos, and Yana Andonova (2019) Allow Me to (Re) Introduce Myself: An Experiential Learning Rebranding Project Within the Context of Professional Sport. Marketing Education Review, 1–6.

Delancy Bennett and Mary Anne Raymond (2019), From the Classroom to the Boardroom: Corporate Immersion Programs that Integrate Theory and Program. Marketing Education Review, 29(1), 88–103.

Delancy Bennett, William Diamond, Elizabeth Miller and Jerome Williams (2018), Understanding Bad–boy Celebrity Endorser Effectiveness: The Fantasy–based
Relationship, Hedonic Consumption, and Congruency Model.
Journal of Current Issues & Research in Advertising, 1–19.

Delancy Bennett (2017), The Effect of Sports Tourism Promotions on Purchase Intent for High, Medium and Low–Level Vested Sports Tourists within the Context of the NBA's Charlotte Hornets. Journal of Tourism and Hospitality 6(2) March.

Conference Papers and Panels

Adam Mills, MD Rokonuzzaman, Mini Mathur, Wendy Guess, and Delancy Bennett (2019) Special Session Panel: Best Practices in Teaching Marketing Research, Society for Marketing Advances Conference Proceedings, New Orleans, Louisiana

Bennett, Delancy, Matos, Gerry, and Andonova, Yana, (2019) When the Student Becomes the Teacher: Enhancing Marketers Understanding of Minority Consumes while Increasing Students’ Understanding of Marketing. Marketing Management Association Fall Educators Conference, Santa Fe, New Mexico.

Bennett, Delancy, Anaza, Nwamaka, and Andonova, Yana, (2019) The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise the Brand? Association of Marketing Theory & Practice Conference, Charleston, South Carolina

Bennett, Delancy, (2019) Defining Street Credibility; An Exploration of the Complex Relationships Between Street Credible Endorsers and Diverse Consumer Groups. American Marketing Association, Winter Conference, Austin, Texas

Bennett, Delancy, Mitchell Hamilton, Julian Saint Clair, and Geraldo Matos (2018) Narrative Transportation via the World of Fantasy: The Development of a Multidimensional Fantasy Scale. Society for Marketing Advances Conference Proceedings, Boca Raton, Florida. [abstract published]

Gala, Prachi, James Blair, Shane Hunt, Delancy Bennett, and Samer Sarofim (2018) Special Session Panel: Incorporating Experiential Learning in the Classroom: Activities and Speakers. Society for Marketing Advances Conference Proceedings, Boca Raton, Florida.
[abstract published]

Bennett, Delancy, Roy, Don, Drea, John, DeGaris, Laurence and Patino, Anthony (2017) Special session; Sports and entertainment marketing: What's new? Society for Marketing Advances Conference Proceedings, Louisville, Kentucky. [abstract published]

Saint Clair, Julian, Hamilton, Mitchell, Bennett, Delancy (2016) "Fight Fire With Fire: Using One Consumer Stereotype to Overcome Another Via Contingency Information" Society for Academy of Marketing Science Annual Conference, Orlando, Florida. [abstract published]

Bennett, Delancy, Siemens, Jennifer, and Thyrof, Anastasia (2016) "Lower Prices, Rising Stars, Quality, and Consumption: An Analysis of Celebrity Endorsers' Effect on Willingness to Buy Prestige vs. Value Priced Products" American Marketing Association, Winter Conference, Los Vegas, Nevada. [abstract published]

Bennett, Delancy, Diamond, William, Burton, Linda, Miller, Elizabeth, and Williams, Jerome, (2015) "Street Credibility Construct Definition, Antecedents and Results" Poster, Consumer Culture Theory Conference - Fayetteville, Arkansas. [abstract published]

Bennett, Delancy, and Swain, Scott (2015) "Sports Immersion Tour: Scoring Big Outside the Classroom!" American Marketing Association, Winter Conference - San Antonio, Texas
Bennett, Delancy, and Diamond, William (2014) "My Street Credibility is Cooler than Your Cool: A Qualitative Approach to Detangling the Construct of Street Credibility and Cool," Society of Consumer Psychology - Miami, Florida. [abstract published]

Bennett, Delancy, Williams, Jerome, and Diamond, William (2013) "Like Mike... Why I Wanna Be Like Mike: An Investigation of Consumer Race and Lived Experiences, Celebrity Credibility, and Endorsed-Product Meanings", 15th Cross-Cultural Research Conference - Antigua, Guatemala. [abstract published]

Matos, Geraldo, Nikhilesh Dholakia, Hillary A. Leonard and Delancy Bennett (2013) "What Makes Brands Cool: An Exploration of Producer Perspectives," European Association for Consumer Research Conference. [abstract published]

Bennett, Delancy, and Diamond, William (2012) "Street Credibility: What is it? Who has it? Why is it so appealing to diverse consumer groups?" Association for Consumer Research Conference Proceedings Vancouver, B.C. [abstract published]

Bennett, Delancy, and Diamond, William (2011) "Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior," AMA Marketing and Public Policy Conference, Washington, D.C. [abstract published]

Diamond, William, and Bennett, Delancy (2011) "Using Metaphors of Weight Loss to Predict Ratings of Constructs in Protection Motivation Theory," AMA Marketing and Public Policy Conference, Washington, D.C. [abstract published]


Seminar exposes sports marketing students to industry’s many opportunities
First generation graduate Chris Norman has plenty to smile about
College of Business invests in future through PhD Project
Clemson promotes inclusive excellence through summer scholars branding program
Academic Planning Teams