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Wilbur O. and Ann Powers College of Business

Profile Information

Scott Swain

Scott D. Swain

Professor of Marketing
Powers Distinguished Fellow

Office: 326E Wilbur O. and Ann Powers Hall
Phone: 864-656-2397


 Educational Background

    Ph.D. Marketing
    University of South Carolina

    MBA Finance
    University of South Carolina

    B.S. Electrical Engineering
    Clemson University

    B.S. Physics
    Francis Marion University

Courses Taught

  • Marketing Management (Doctoral)
  • Marketing Methodology (Doctoral)
  • Advertising and Branding (MBA, UG)
  • Entrepreneurial Marketing (MBA)
  • Marketing Innovation (UG, MBA)
  • Marketing Research (MBA, UG)
  • Promotion Strategy (UG)
  • Marketing Principles (UG)
  • Marketing Strategy and Planning (UG)
  • Integrated Marketing Communications (UG)
  • Product Management (UG)


Dr. Swain is a Professor of Marketing and inaugural Powers Distinguished Fellow. He previously taught at MIT (Sloan School of Management), Dartmouth College (Tuck School of Business), Boston University (Questrom School of Business), and Northeastern University (D'Amore-McKim School of Business). He has research interests in the psychology of innovations – examining how consumers and other marketing stakeholders learn about, adopt, adapt, or reject new technologies. He also studies when and why people exhibit territorial responses over technological ideas, devices, and services. Dr. Swain has taught a variety of courses at the undergraduate, master’s, and PhD levels and frequently assists organizations with branding, customer insights, digital optimization, and advanced analytical methods. Dr. Swain previously served as an officer in the United States Navy (submarines).

Dr. Swain's research appears in leading outlets, including:

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of the Academy of Marketing Science
Journal of Retailing
Decision Support Systems
Journal of Behavioral and Experimental Economics
Journal of Business Research
Marketing Letters
Journal of Marketing Analytics
Journal of Management and Engineering Integration
Journal of Marketing Theory and Practice
Journal of Personal Selling & Sales Management

Faculty Profile
Wilbur O. and Ann Powers College of Business
Wilbur O. and Ann Powers College of Business | 343 Chandler L. Burns Hall, Clemson, S.C. 29634