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Faculty and Staff Profile

Scott D. D. Swain

Associate Professor

Office: 377 Sirrine Hall
Phone: 864-656-2397

 Educational Background

Ph.D. Marketing
University of South Carolina

MBA Finance
University of South Carolina

B.S. Electrical Engineering
Clemson University

B.S. Physics
Francis Marion University

 Courses Taught

Marketing Management (Ph.D.)
Advertising and Branding (MBA, UG)
Entrepreneurial Marketing and Digital Strategies (MBA)
Marketing Research (MBA, UG)
Marketing Principles (UG)
Marketing Strategy (UG)
Product Management (UG)


Dr. Swain is an Associate Professor of Marketing at Clemson University. Prior to joining Clemson, Dr. Swain served on the faculty in the Questrom School of Business at Boston University as well as in the D'Amore-McKim School of Business at Northeastern University. His research focuses on psychological ownership, technology appropriation, and customer and employee perceptions of companies' marketplace behaviors. He employs multiple methodologies, including conjoint analysis, multivariate techniques, hierarchical models, experimental design, structural equation modeling, and optimization.

Dr. Swain's research appears in leading outlets, including

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Journal of the Academy of Marketing Science
Journal of Retailing
Decision Support Systems
Journal of Behavioral and Experimental Economics
Journal of Business Research
Marketing Letters
Journal of Marketing Analytics
Journal of Management and Engineering Integration
Journal of Marketing Theory and Practice
Journal of Personal Selling & Sales Management


Book: Email Marketing in a Digital World: The Basics and Beyond